Tilda is a no-code website builder that assembles pages from 550+ pre-designed blocks, adds pixel-level control through the Zero Block editor, and layers an AI assistant that drafts page structure and copy. It suits landing pages, portfolios, editorial long-reads and small online stores.
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Tilda is a no-code website builder and web design platform for people who care about how a page looks but do not want to write markup to get there. Instead of handing you a blank canvas or a rigid full-page template, it gives you a library of more than 550 pre-designed blocks — covers, text layouts, galleries, menus, forms, pricing tables, product cards, footers — that you stack vertically to compose a page. Each block is professionally designed and responsive out of the box, so the floor on visual quality is unusually high even for someone who has never opened a design tool. The platform is operated by Tilda Platform Cloud Services Co. LLC, a company registered in Dubai, UAE, and it serves the site at tilda.cc.
The product has two distinct ceilings, and understanding both is the fastest way to decide whether it fits you. The first is the block library itself, which is fast and forgiving but keeps you inside someone else's design grammar. The second is Zero Block, a free-form editor for professionals that exposes layers, opacity, shapes and per-element positioning, letting you design a custom section from scratch when no stock block does what you need. Layered on top of both is an AI assistant that drafts page structure, picks blocks and colours, and writes copy from a short description of your project. Typical users are freelance designers, marketers shipping campaign pages, small businesses, editorial teams building long-form features, and course creators.
The block library is the centre of gravity of the whole product. Tilda states that it maintains over 550 blocks in an ever-growing library, with designers adding new ones according to current web design trends, plus more than 210 ready-made templates spanning landing pages, event sites, multimedia articles, blogs and link-in-bio pages. Blocks are grouped by job rather than by shape — Covers, Text, Images, Menu, Forms, Buttons, Store, News and Feeds, Features, Services, Timetable, Plans, Partners, Team, Reviews, Contacts, Index, Social Media, Dividers, Anchor links, Pop-ups, Widgets and Footer. In practice you assemble a page by asking "what does this section need to do" and picking the block that already does it.
Zero Block is the answer to the standard criticism of block builders, which is that everything eventually looks the same. Tilda positions it as a web design editor for professionals that lets you edit every element of a website: you work with layers, opacity and shapes, and you place elements exactly where you want them rather than accepting a block's built-in arrangement. It is the same canvas where advanced animation is configured, including step-by-step animation tied to scroll position. The trade-off is real — Zero Block is where the platform's learning curve lives, and it rewards people who already think in layouts.
Tilda's AI assistant is genuinely shipped, and it is also narrower than the homepage headline implies. What exists today falls into two groups. First, page generation: you briefly describe your project and the assistant generates the page structure, selects fitting blocks, chooses a colour palette, and writes copy and button calls-to-action. Second, text generation at three levels of granularity — inside any individual text field, for a whole block at once, and for an entire page. For block-level generation the model takes the structure of each block into account, so it can write a punchy offer for a cover, describe services, or list product features in the shape that block expects. You can also paste your own text and have it rephrased, shortened or expanded, then pick among several variants.
What is not shipped matters just as much. Tilda's own AI page marks three capabilities as "Coming Soon": text tone adjustment, image generation from prompts, and AI-suggested meta tags for SEO. Treat those as roadmap, not as features you can plan a workflow around today.
Form building is native rather than bolted on. You can create data collection forms with email and phone fields, interactive calendars, file upload and drop-down menus, then route submissions to your inbox, to Google Sheets, to instant notifications in Slack or Telegram, or to your own script via Webhook using POST. Tilda CRM is built into the platform for managing leads: it holds the contact database and order history in one place, supports inviting team members with full or limited access, and exports contact lists as CSV.
Store blocks connect a product catalogue and shopping cart with images, filters, sections and discounts. On the payment side the platform integrates Stripe, PayPal, Verifone (formerly 2Checkout) and WayForPay, and supports processing through 50+ additional services via a custom payment gateway, including Fondy, UCS, IPS, Payform and Paykeeper. For merchandising analysis, the analytics layer includes ABC and XYZ analysis for ecommerce.
Tilda does a meaningful amount of work on page weight, which is unusual for a visual builder. Adaptive image loading scales images to the size of their layout container and converts them to WebP, which the company states reduces total website size by three to seven times. Images are served from a geographically distributed CDN, lazy loading is enabled by default on all sites, and DDoS protection is provided through Cloudflare. Sites published on a tilda.ws subdomain get an SSL certificate by default, and custom domains can enable SSL for free in one click.
Beyond forms, more than 20 data collection services connect directly, including Trello, Slack, Notion, Mailchimp, Telegram, Salesforce, Monday and ZohoCRM. The built-in analytics cover session duration, scroll depth at the 25, 50 and 75 percent marks, traffic sources, and top-10 cities and countries, alongside Google Analytics and Facebook Pixel integration. Content personalisation includes geo-targeted landing pages, URL-parameter-driven content swaps, and automatic language redirection based on the visitor's device language.
This is the platform's centre of mass. A campaign page needs a cover, a value proposition, social proof, a form and a footer — all of which exist as blocks — and it needs to ship before the ad spend starts. The AI page generation step is most useful precisely here, as a way to get a complete first draft on screen in seconds that you then edit down, rather than as a finished artefact.
Designers, photographers and consultants get gallery blocks, full-screen imagery, typography that has been proportioned for you, and Zero Block when a section needs to be genuinely custom. The free tier is enough to test the idea before committing money.
Tilda originated in publishing, and it shows. Long-form articles get text blocks with proper measure and spacing, pull quotes, image-and-text combinations, ambient background video, anchor links and an index block that functions as a table of contents.
For a catalogue of modest size with straightforward fulfilment, the store blocks plus a payment gateway plus the built-in CRM are enough to transact. Independent reviews are consistent that this works well at small scale and strains as catalogue complexity grows.
Corporate sites, news feeds, team and partner sections, membership areas and course delivery are all listed by Tilda as things users build, with live streaming for classes and webinars available through Kinescope and Boomstream integrations.
Freelance designers and small studios are arguably the best-fit users. Zero Block gives enough control to hit a wireframe precisely, the block library covers the unglamorous 80 percent quickly, and clients can maintain their own content afterwards without filing tickets.
Marketers and growth teams get campaign pages fast, with A/B testing, geo-targeted variants, UTM tooling and analytics built in rather than assembled from scripts.
Small business owners without technical staff get a site that looks considered, a built-in CRM for the leads it produces, and payment processing, at a price well below hiring out the work.
Editorial and content teams get typography and long-form layout quality that general-purpose builders rarely match.
Who should look elsewhere: teams building complex, deeply interlinked sites with heavy per-page logic; merchants who need sophisticated inventory rules, fully custom checkout or comprehensive native tax handling; and anyone who requires phone or live chat support. On the last point in particular, independent testing found email is the only channel and rated support as the platform's weakest dimension.
Tilda is a browser-based platform: you build in a web editor and publish to the web, with no desktop application required. Published sites are responsive by default and adapt automatically to desktop, tablet and phone, and you can preview a page at different resolutions before publishing.
Hosting can work two ways. You can publish on Tilda's own infrastructure, either on a free tilda.ws subdomain or on your own connected domain, or you can export the source code on the Business plan and host the resulting static files anywhere you like. On the infrastructure side, Tilda states that its main servers are located in Germany and Finland, relying on Hetzner and Amazon Web Services data centres, with Cloudflare providing DDoS protection and distributed delivery. Traffic is encrypted with TLS 1.3 and SSL certified at RSA 2048 bits, accounts support two-factor authentication, and payments are processed by Stripe as a certified Level 1 service provider, with Tilda stating it never has access to sensitive payment details.
One availability detail matters for regional planning: Tilda's terms state that the tilda.cc agreement applies exclusively to users whose primary location is any state except Kazakhstan, Russia and Belarus, and directs users in those three territories to separate platforms at tilda.ru, tilda.kz and tilda.by respectively. That is a contractual split of platforms by user location, and it is distinct from the language versions hosted under tilda.cc itself.
Tilda publishes three tiers. The Free plan costs nothing and covers one website, described as enough to make a simple, beautiful site from a collection of key blocks. The Personal plan is $10 per month with annual payment or $15 per month billed monthly, covers one website, and unlocks full access to the blocks plus a custom domain. The Business plan is $20 per month with annual payment or $25 per month billed monthly, covers five websites, and adds source code export on top of everything in Personal.
Several billing details are worth reading before you commit. Payment is by bank card only, per Tilda's own pricing FAQ. The white-label option that removes the "Made on Tilda" label appears in Site Settings only for annual Personal or Business subscriptions. Source code export delivers a static HTML version of the site along with images, CSS and JavaScript, packaged as a downloadable zip. If you stop renewing, your site is unpublished but your data remains stored for six months and can be recovered by renewing; after six months without renewal it is permanently deleted. Tilda's terms further state that because the right to use the platform is deemed granted the moment a plan is activated, refunds are discretionary rather than guaranteed, and that Collaborator seats carry a separate licence fee not included in the plan price.
Storage and page ceilings are not published on Tilda's public pricing page. Independent hands-on testing by Website Planet recorded 50 MB of hosting storage and 50 pages per site on Free, and 1 GB with up to 500 pages per site on both Personal and Business. Treat those as third-party measurements rather than an official commitment, and confirm current limits on the pricing page before buying.
Webflow goes considerably further on structural control, CMS modelling and developer-grade output, at the cost of a much steeper learning curve and higher price. Choose it when the site's information architecture is the hard part.
Squarespace and Wix are the mainstream comparisons. Wix in particular has an integrated app marketplace, which Tilda lacks — third-party services on Tilda must be connected manually, a gap independent reviewers call out directly. Both are generally stronger for users who want everything in one storefront-style ecosystem.
Shopify is the right answer when commerce is the product rather than a feature of the site. Reviewers who rate Tilda highly for design-led stores still recommend moving to a dedicated commerce platform as inventory rules, checkout customisation and tax handling become central.
Framer competes most directly on the design-forward, fast-to-publish positioning, and is worth evaluating alongside Tilda for marketing sites and portfolios.
WordPress remains the default when extensibility and ownership outrank convenience, with the corresponding maintenance burden.
The AI is narrower than the marketing frame. The homepage leads with AI and the platform page states that the assistant creates text and images for you, while the dedicated AI page lists image generation, tone adjustment and AI meta tags as "Coming Soon". These two official pages are not consistent with each other. Plan around text and structure generation only, and verify current status on the AI page.
Design ceiling on complex sites. Website Planet scored Tilda 4.2 and ranked it 171 of 252 website builders, concluding that it suits simple websites and one-page projects but explicitly not recommending it to anyone wanting more control over individual pages or building complex websites.
Support is email-only and slow. The same review rated support 3.0, noting no phone or chat channel, slow email responses, and representatives frequently replying with article links instead of answers. The documentation and education library are, by contrast, described as comprehensive.
Template sameness. Reviewers observed that many of the 200+ templates look similar across categories because they appear to be variations on the same block layouts. Expect to customise if you want to stand out.
Free plan is a genuine trial, not a home. Free accounts reach only a fraction of the block library with limited flexibility.
Commerce depth. Ecommerce-focused testing rated Tilda 4.4 out of 5 while listing concrete gaps: no deep inventory rules, checkout that cannot be fully customised, limited native tax settings, and extra code required for full product schema.
No integrated app market. Third-party services connect manually rather than through a one-click marketplace.
Backups are your responsibility. The terms state Tilda is not obliged to save or back up content or projects, nor to supply backup copies.
Regional availability is contractually segmented, with users in Russia, Kazakhstan and Belarus directed to separate platforms rather than tilda.cc.
Conflicting public information about the company's base. Tilda's own FAQ, terms, privacy policy and its Trustpilot business profile all identify Tilda Platform Cloud Services Co. LLC, registered in Dubai, UAE. Some third-party directories instead list a Latvian or EU headquarters. Both accounts circulate; the official documents are the authoritative source, and readers should check tilda.cc/terms directly.
Age restriction. The platform is not intended for and may not be used by anyone under 14.
Training data disclosure. Tilda's privacy policy enumerates its processors — Hetzner, G-Core Labs, Tilda Publishing Kaz LLC, Google Cloud EMEA, Meta Platforms and Voyage SMS — but does not state whether user content is used to train AI models. The official documentation makes no representation on this point either way.
The free plan is a permanent tier, not a time-limited trial. It covers one website with a collection of key blocks and no card is required to start. It is genuinely limited, however: free accounts reach only a fraction of the 550+ block library, and independent testing recorded 50 MB of storage and a 50-page ceiling per site on that tier. It works well for evaluating the editor and shipping something simple, but paid plans are where the platform's full block library and custom domains live.
Enough to be useful, less than the homepage headline suggests. Shipped today: generating a page structure with fitting blocks, colour palette and copy from a short project description, and generating text at three levels — a single field, a whole block, or an entire page — plus rephrasing, shortening and expanding your own text. Marked "Coming Soon" on Tilda's AI page: tone adjustment, image generation and AI-suggested SEO meta tags. The core product remains a visual, block-based builder with AI as an accelerator on top.
Tilda's own FAQ answers this directly: Tilda Platform Cloud Services Co. LLC is a company registered in Dubai, UAE. The same entity appears as the contracting party in the terms of service and as the data controller in the privacy policy under licence 1110180, and on the company's Trustpilot profile with a Dubai P.O. box. Note that some third-party directories list a Latvian or EU headquarters instead; where sources conflict, the official documents at tilda.cc should govern.
Almost. The tilda.cc terms of service apply exclusively to users whose primary location is any state except Kazakhstan, Russia and Belarus. Users in those three territories are directed to separate platforms — tilda.ru, tilda.kz and tilda.by respectively. Payment on tilda.cc is by bank card only, so card acceptance in your country is the practical constraint to verify before subscribing.
Your site is unpublished, but your data is retained on Tilda for six months, during which renewing the subscription restores access and lets you continue editing. If you do not renew within six months, the data is permanently deleted. Separately, Tilda's terms state that plan fees are generally non-refundable once a plan is activated, with refunds granted at the company's discretion.
Yes, on the Business plan. Source code export produces a static HTML version of your website along with all necessary files — images, CSS and JavaScript — packaged into a zip archive with a download link. You extract the files and upload them to your own server. Because the export is static, server-side features such as form processing and CRM remain tied to the platform, so plan replacements for those if you migrate.
For small, design-led catalogues, yes. Store blocks handle products, cart, filters, sections and discounts, and payments run through Stripe, PayPal, Verifone, WayForPay or 50+ services via a custom gateway. Independent ecommerce testing rated it 4.4 out of 5 while flagging clear ceilings: no deep inventory rules, checkout that cannot be fully customised, limited native tax settings, and extra code needed for full product schema. If inventory logic or tax complexity is central to your business, a dedicated commerce platform is the better fit.
The fundamentals are provided: per-page custom title and description meta tags and headings, automatic sitemap.xml generation, 301 redirects, and adaptive image loading that Tilda says cuts total site size by three to seven times. Tilda's own phrasing is conditional — it says sites are well indexed thanks to the sequential arrangement of blocks, while also requiring you to connect Google Search Console and configure settings yourself. AI-suggested meta tags are not yet available, so the SEO fields remain a manual, per-page task.
Email only. Independent testing rated support as Tilda's weakest area at 3.0, citing the absence of phone and chat channels, slow responses, and replies that often point to help articles rather than answering directly. The counterweight is documentation: the help centre, video tutorials and a free education section covering web design, animation and typography are consistently described as thorough. On Trustpilot the picture is mixed rather than uniform — 4.3 overall across 92 reviews, but with 74 percent five-star and 15 percent one-star ratings, which is a polarised distribution rather than a broadly average one.
No, and the terms are explicit about it: the platform is not obliged to save or back up your content or project, and is not obliged to provide you with backup copies. Maintain your own backups. On Business, periodic source code exports are the most practical way to hold an independent copy; on other plans, keep your source text and images in your own storage.
