Callbell

What is Callbell?

Callbell is a messaging platform that lets sales and support teams sell and support customers on WhatsApp, Messenger, Instagram, Telegram and TikTok from a single multi-agent platform. It works as a WhatsApp CRM and WhatsApp shared inbox, with chatbots, AI agents, broadcast campaigns and an API built around the same conversations.

The company behind it is Callbell S.A.S., which gives a Paris address in its privacy statement. Its About page describes a SaaS company founded in Paris in 2019 that specializes in omnichannel solutions for sales support, customer support and marketing.

Callbell's own pages disagree on its size. The homepage says it is trusted by more than 75,000 companies around the globe, while the About page lists 2,000+ customers.

Billing is per agent with a three-agent minimum and no monthly renewal, Meta's WhatsApp charges sit next to Callbell's own subscription, and AI replies draw on a separate prepaid credit wallet.

Core features

Callbell pairs an inbox for omnichannel customer support with automation modules, and several capabilities are reserved for the Multi agent Plus plan.

Shared inbox and agent tools

• One inbox for every channel: conversations from the connected messaging accounts arrive in one shared workspace where several agents reply.
• Agent tools: the chat module includes quick responses, reminders, tag systems, conversational funnels, manual assignment and internal notes.
• Website widget: Callbell can create a website widget through which customers choose their preferred messaging app to contact the business.

Routing, roles and statistics

• Auto-routing: teams can be divided by function so that each chat goes to the appropriate department.
• Custom roles (Plus): Plus lets admins create roles with limited access, for example a role that sees analytics but not the rest of Callbell's settings; Multi agent uses the default roles.
• Real-time dashboard: Multi agent gets a basic view, while Plus adds filters and an auto-play mode that refreshes the data every 10 seconds.

Chatbots and AI agents

• Flow builder: a chatbot with an advanced flow builder automates sales and support conversations and processes.
• AI agents: agents trained on business information can operate on the WhatsApp Business API, Instagram Direct, Facebook Messenger, Telegram, TikTok and website Webchat.
• Human handoff: when a conversation needs a person, the AI agent transfers it to a human agent without the customer having to start over, following transfer rules the business sets.
• Bot integrations (Plus): on Plus, the chatbot can connect to webhooks, ChatGPT, Google Sheets and Google Calendar; Multi agent has only limited chatbot integrations.

Broadcast campaigns

The broadcast module sends mass WhatsApp messages to keep customers informed with information and promotions. Campaigns run from Callbell with WhatsApp templates approved in advance, and the module is billed per contact reached rather than per agent.

API, webhooks and Zapier

• Public API (Plus only): Multi agent has no public API access. On Plus, the API can create contacts, send templates, assign chats, start bot flows, close conversations and add internal notes.
• Zapier: an official Zapier integration connects Callbell to other work tools for automations.

Guide

Before connecting WhatsApp

WhatsApp connects through the official API, so Meta's account rules apply:

• Meta Business Manager: its business information must include the company website, which must be active and accessible; otherwise the WhatsApp API account will be disabled within a few hours.
• Phone number: a mobile or landline number that can receive an SMS or verification call and is not tied to a WhatsApp or WhatsApp Business account at activation, unless the Coexistence route below is used.
• Business verification: optional at the start; it lifts some limits on outgoing conversations and can be completed after the line is active.

Connecting an existing WhatsApp Business app number

Coexistence keeps the WhatsApp Business app working on the phone while the same number is connected to Callbell. The app must be version 2.24.17 or later.

1. In Callbell, open "Connect your channels", choose "WhatsApp Cloud" and click "Add channel".
2. Log in with a Facebook account that has admin access to the Meta Business you want to use, then select that Business Manager.
3. Choose "Connect your existing WhatsApp Business App" and enter the number with its country code.
4. Scan the QR code with the WhatsApp Business app and choose whether to import the chat history.
5. Pick a timezone, then name the channel in Callbell, enter the number and click "Connect".

If history is shared, Callbell imports the last 6 months of one-to-one messages, the last 2 weeks of media and all device contacts, including personal contacts saved on the phone.

Creating an AI agent

1. Open the AI agents tab and click New.
2. Fill in the configuration: an internal name and avatar, the agent goal, behavior instructions, an internal output such as a lead score or conversation summary, the tone, and forbidden rules such as not mentioning competitors.
3. Test the agent in the simulator, which shows the cost of each generated message.
4. Add the agent as a bot action in a bot flow, which is the step that makes it reachable for customers.

Callbell use cases

Callbell's own examples center on three jobs:

• Shared WhatsApp support at different team sizes: setups range from a single WhatsApp number answered by 50 operators to 10 WhatsApp numbers handled by 3 people, with access to each number limited to specific users.
• WhatsApp marketing campaigns: import contacts by uploading a CSV, prepare the text with an image or document, then analyze key performance indicators.
• Lead capture and qualification: an AI agent opens the conversation, qualifies the lead, answers questions, presents products or services and guides the customer toward a purchase.

Who is it for

Callbell is sized for teams rather than individuals:

• Teams of three or more: the administrator account counts as an agent and the minimum plan starts from 3 agents, so even a one-person business is billed for at least three agents.
• Growing sales and support teams: Callbell says its shared inbox gives teams of 3 to 200+ collaborators one interface for managing customers on WhatsApp.
• Larger organizations: Enterprise is priced on request and is the tier that lists 50+ agents, ChatGPT integration and SAML/SSO authentication.

It fits less well for buyers who need month-to-month billing or refundable subscriptions, since terms run for at least a quarter.

Platforms

• Desktop and mobile: Callbell offers versions for macOS, iOS, Android and Windows.
• iOS: the "Callbell Chat" app is free; the store lookup lists iOS 16.4 or later and a 17+ content rating, and the rating shown on the App Store page itself may differ.
• Android: the listing states that users must first create an account from desktop before they can log in, after which they can reply from the app or from the web dashboard. As captured on October 5, 2026, the Android app had a 2.0 rating from 208 reviews and 50K+ downloads.
• Messaging channels: a Facebook page (Messenger), a WhatsApp Business account, an Instagram page, a Telegram channel and a TikTok account, plus a website Live Chat; the team can also work these channels from the mobile app on Android and iOS.
• WhatsApp connection type: numbers run either through Callbell's Business Solution Provider (BSP) or through WhatsApp Cloud API.

Pricing

Callbell's cost has three layers: a per-agent subscription, per-channel fees, and usage charges for WhatsApp messages and AI replies.

Plus costs $5 / €4 per agent more than Multi agent, and the per-agent price applies to every agent included in the account plan.

Channel fees and add-ons

• Free first channels: the first Facebook Messenger page and the first Telegram bot carry no additional cost.
• Paid channels: the first Instagram Direct page costs €20 / month, the first Live Chat €20 / month and the WhatsApp integration €20 / month; each extra WhatsApp number, Facebook page, Instagram page or Telegram account adds €20 / month.
• Broadcast module: €0.02 per contact reached through a campaign.
• Advanced Bot Builder: €59 / month.
• AI credits: every account starts with $5 USD in free AI credits that never expire, and manual top-ups start at $1 USD. Callbell estimates that $5 USD covers up to ~4,000 messages for a simple agent but around ~300 for an agent with a large amount of context.

Billing cycle and free access

Subscriptions are paid every quarter, every semester (5% discount) or every year (15% discount); Callbell does not offer monthly renewal plans. New accounts can try the chat management module for 7 days without feature restrictions, and after the trial the chat widget remains free to use. The homepage's "free plan" is this free account: after the trial, the chat widget stays free if the business decides not to continue with the chat management module.

WhatsApp Business API pricing and Meta fees

Meta's message charges are separate from Callbell's subscription, and the connection type decides who collects them:

• Through Callbell's BSP: the €20 / month WhatsApp fee covers sending and receiving messages up to a budget of €20 per month or $22. If usage exceeds it, the difference is billed at the start of the next calendar month.
• Through WhatsApp Cloud API: variable costs are billed directly to the payment method linked to the business's Meta Business Manager.

Meta prices each template message by category (marketing, utility, authentication) and by the country of the phone number, and Callbell's help center publishes a per-country rate table in USD. For example, it lists Germany at 0.1570 USD per marketing template and 0.0633 USD per utility template, and India at 0.0136 and 0.0016 USD.

Callbell's help center also states that from October 1, 2026, Meta charges for service messages sent within the 24-hour customer service window, at the same rates as utility templates. The first 1,000 service messages per month per phone number stay free, as do messages within a 72-hour window after a customer writes from a Meta ad or Facebook Page button.

Callbell alternatives

Other platforms that merge several messaging channels into one team inbox are the most direct substitutes:

• Multichannel inbox platforms: a 2022 independent tech-media report on Respond.io named MessageBird, SleekFlow, Trengo, Verloop and Callbell as competitors that consolidate messages from different channels into a single dashboard.
• WhatsApp-focused CRMs: on a third-party review platform's Callbell profile, Kommo and Wati appear among the companies that visitors also looked at.
• The free WhatsApp Business app: Callbell's position is that the app's features are not suitable for enterprise-scale use. The two can run together: connecting an existing app number through Coexistence costs the same as the regular WhatsApp integration.

Limitations

Contract and billing terms

• No refunds for paid periods: Callbell reserves the right not to issue refunds for a subscription period already paid, regardless of how much the service was used.
• Seven-day notice: cancellation or plan changes must reach Callbell at least 7 days before renewal; a cancellation takes effect at the end of the prepaid period.
• Leaving with a WhatsApp number: moving a WhatsApp Business API line to another provider requires Callbell to ask its BSP to release the line, and the procedure costs 299 EUR as a single payment.

Feature and channel limits

• Coexistence gaps: WhatsApp groups are not shown in Callbell, and message editing or deletion, live location, and disappearing or view-once messages are not supported in either WhatsApp connection mode.
• AI credit stop: when the AI credit wallet reaches $0, the AI agent stops generating responses immediately and conversations follow the bot flow's error path.
• Availability: the security page says Callbell strives to maintain an uptime of 99.9%. The terms of use promise only best efforts to fix availability problems as soon as reasonably possible, without any guarantee.

User feedback signal

As captured on October 5, 2026, Callbell's profile on a third-party review platform showed 4.6 from 64 reviews. The profile is unclaimed, and the platform notes that the company has not invited its customers to review, so the reviews may not be representative.

Privacy and data

• Roles: for customer data, the business acts as controller and Callbell as processor under a data processing agreement available in the administrator account.
• Storage: Callbell uses Amazon Web Services (AWS) to store user data.
• End-customer data: Callbell holds end users' phone numbers, usernames and the message exchange with the business, stored for as long as the Callbell customer wishes; the customer is responsible for managing that data under local regulations.
• No data sales: the privacy statement says Callbell does not sell any type of user data and that its business model is based on paid subscriptions.
• Logs: system logs with IP addresses, user agents and connection times are kept for up to 1 year for debugging and legal purposes.
• After termination: data not exported is first soft-deleted, then anonymized once a maximum of six months has passed.
• Account security: users can turn on two-factor authentication with Google Authenticator or Authy.
• AI training: the privacy statement and terms reviewed here do not say whether conversation data is used to train AI models.
• Governing law: the terms are governed by French law, with disputes going exclusively to the courts where Callbell has its registered office.

FAQ

Q1. Is Callbell free?

Signing up is free, and the chat widget stays free after the 7-day chat-module trial. The chat management plan itself costs €14 per agent per month, with a three-agent minimum.

Q2. Does the subscription include WhatsApp message fees?

Partly. Through Callbell's BSP, the €20 monthly WhatsApp fee covers Meta charges up to €20 ($22) a month, and any excess is billed the following month. Through WhatsApp Cloud API, Meta bills the business directly.

Q3. Can I keep using the WhatsApp Business app on my phone?

Yes, through Coexistence, with WhatsApp Business app version 2.24.17 or later. Groups, status updates and calls stay in the app and are not shown in Callbell.

Q4. Can I pay monthly or cancel for a refund?

No. Plans renew quarterly, half-yearly or yearly, cancellation needs 7 days' notice before renewal, and paid periods are not refunded.