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Crisp

Crisp is a French customer support platform that routes website chat, email and messaging apps into one shared inbox, adding the Hugo AI agent, a knowledge base and a CRM under a flat price per workspace.

ChatbotsCustomer SupportAI Agent#Omnichannel#Helpdesk#Live Chat
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Sep 28, 2026
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What is Crisp?

Crisp is an AI customer support platform that brings website chat, email and messaging apps into a single team inbox, then layers a CRM, a help center and an AI agent named Hugo on top. The company positions it as an all-in-one, AI-powered multichannel messaging platform that helps businesses reach customers or leads who are waiting for support.

Behind the product is Crisp IM SAS, a French limited company registered at 2 Boulevard de Launay in Nantes. The site signs off with "Made in Europe", and that origin shows up in practical ways: customer data is hosted in the European Union, and the terms define eligible customers by reference to the French Consumer Code.

Two things set Crisp apart from most help desks. Plans are priced per workspace instead of per agent, so a team of four pays the same as a team of one on the same tier. And AI usage is metered separately, through monthly credits tied to each paid plan.

Core features

Crisp bundles four jobs that many teams buy separately: a customer-facing chat widget, a collaborative inbox, an AI layer that answers or assists, and a CRM that keeps the conversation history attached to each contact.

Inbox and messaging channels

  • Shared inbox: every inbound conversation from every connected channel lands in one collaborative inbox, so the team works from one queue instead of several apps.
  • Channel coverage: from the Essentials plan up, the inbox can connect WhatsApp Business, Instagram DMs, SMS, Line and Viber alongside chat and email.
  • Crisp live chat: the Crisp live chat widget sits on a website or inside a mobile app, supports proactive messages triggered by visitor behavior, and can be restyled to match a brand.
  • LiveTranslate: messages can be translated instantly into more than 50 languages, which lets a single-language team answer foreign-language visitors.
  • MagicBrowse: agents can start a co-browsing session with a website visitor and share their screen when a problem is easier to show than to describe.

Hugo AI agent and copilot

The Hugo AI agent is the customer-facing part of the AI suite. It learns from the website, uploaded files and help articles, and each exchange it handles runs from the first AI-handled message until the conversation is resolved, routed or escalated.

  • Answer Snippets: for knowledge that is not published anywhere, teams can write question-and-answer pairs of up to 1,000 letters each, in several languages.
  • Internal copilot: inside any conversation, an agent can call up an internal AI assistant with one click to get help resolving the case, using the same trained knowledge.
  • Training permissions: only workspace owners can launch AI training or change the data behind it, a safeguard against accidental edits to what the agent knows.

The copilot and the customer-facing agent are separate tools with different risk profiles. Crisp describes the internal copilot as "unbridled" because only staff see its answers, while the customer-facing agent runs inside workflows that decide when it answers and when it escalates.

Automation and knowledge base

Essentials adds a visual workflow builder assisted by AI, a knowledge base that can be published as a branded help center, routing rules and analytics. Help articles do double duty: they serve customers directly and are reindexed as AI knowledge automatically after each update.

Guide

Setting up the Hugo AI agent

Crisp breaks the AI agent setup into four steps, and each one maps to a screen in the dashboard.

  1. Train: Crisp crawls your public website automatically, and you can add PDFs and write knowledge base articles for material that is not online.
  2. Build: create an AI agent workflow in the no-code builder, or start from one of the ready-made templates in the library.
  3. Deploy: pick the channel that triggers the workflow, such as the web chat widget, WhatsApp, Messenger, Instagram or email.
  4. Validate: review the messages customers exchanged with the agent, and refine the setup wherever an answer was wrong.

The remaining credit balance is shown under AI Agent → Agent → Billing in the Crisp dashboard. Testing and training during the trial draw on the same credits, so a long evaluation can use up part of the allowance before launch.

Crisp use cases and examples

Crisp is presented as a support tool first, but the same inbox and bot tooling is pitched at sales and marketing work as well. These are the scenarios the product pages describe in concrete terms.

  • Support desk for a small team: one inbox for chat, email and social messages, with Hugo answering repeat questions and escalating the rest to a person.
  • Inbound sales: chatbots and AI workflows qualify visitors and push leads through the sales pipeline automatically.
  • Retention marketing: teams retarget existing customers with marketing emails and in-app messages sent from the same platform.
  • E-commerce support: each conversation can sync with the store platform, with connectors listed for Shopify, Adobe Commerce, WooCommerce and PrestaShop.
  • Service status communication: a hosted status page monitors infrastructure health in real time and pushes incident notices to users.

The common thread is a business that already talks to customers on several channels and wants one place to answer them.

Who is it for

Crisp describes its audience as customer support, marketing and sales teams working together in one tool. Plan names map to company stage, from solo founders on Free to medium-sized businesses on Plus.

  • Small and mid-sized businesses: the flat workspace price favors teams of several agents, since four to ten seats are included before any add-on cost.
  • Businesses only: the terms reserve the service for professionals within the meaning of the French Consumer Code, and customers do not benefit from consumer-law protections.
  • Large organizations: an Enterprise plan is offered for large-scale companies that need dedicated onboarding, a personalized SLA and custom features.
  • Nonprofits and students: a 50% discount is available for nonprofits and students, requested through a promo code from the Crisp team.
  • European data requirements: teams that want customer data kept inside the EU get that by default rather than as an add-on.

Crisp is a weaker fit for individual consumers, since the contract is written for business use only, and for teams that want AI replies without any usage metering.

Platforms

Crisp runs in the browser, with native apps for operators and SDKs for embedding the chat in customer-facing apps.

  • Web app: the dashboard opens in a browser from the login page.
  • Desktop: operators can use Crisp as a desktop app on Windows and Mac.
  • Mobile: downloads are offered for iPhone and Android, so agents can follow conversations from a phone.
  • In-app chat: the widget can be added to landing pages and to native iOS, Android or React apps, so visitors can talk to the team in real time.
  • Team tools: agents can reply to incoming messages directly from a Slack workspace.
  • Automation platforms: a Zapier connection links Crisp with more than 2,000 other apps without code, and Make and n8n are also listed.
  • Developer access: Crisp APIs are available for building custom integrations and automating workflows.

Pricing

Crisp pricing is flat per workspace: each plan has one monthly price regardless of how many conversations the team handles. The prices below are the monthly rates shown on the pricing page as captured on September 28, 2026.

PlanPrice per workspace (monthly)Seats includedIncluded AI creditsCustomer profiles
Free$02None100
Mini$454$5 (around 90 automated conversations)5,000
Essentials$9510$25 (around 450 automated conversations)50,000
Plus$29520+$75 (around 1,350 automated conversations)200,000

Free is aimed at solopreneurs and entrepreneurs and gives a first shared inbox with a website chat widget but no AI credits. Mini targets early-stage companies and adds a shared email inbox and a custom email domain. Essentials is pitched at small companies that want the full support toolkit, including the omnichannel inbox and knowledge base. Plus is aimed at medium-sized businesses and adds a ticketing portal, white labelling that removes the "We run on Crisp" watermark, and more than 100 integrations. Enterprise pricing is set case by case.

What the flat price covers

  • Workspace billing: plans are billed per Crisp workspace, not per domain or sub-domain.
  • Extra seats: additional agents cost $10 per month each.
  • Paid extras: some features sit outside the plans and are opt-in purchases, such as paid integrations for specific systems, additional contacts, or more than 20 agents in one inbox.
  • Higher limits: some custom limit upgrades are available only on Essentials and above, so Free and Mini workspaces must upgrade first.
  • VAT: plan prices exclude VAT; EU businesses that enter a valid VAT number are not charged VAT, and customers outside the EU are not charged VAT either.
  • Multiple workspaces: 20% off is offered for three additional paid workspaces on Plus or Essentials under the same account.

AI credits and Hugo billing

Hugo is included by default from the Mini plan upward, with no separate subscription needed. Hugo credits are token-based, so longer messages, deeper conversations, larger knowledge sources and more expensive models all consume more of them. A full Hugo-handled conversation costs around $0.05 to $0.10 on average, a figure Crisp calls only an estimate. Workflows do not consume Hugo credits, so rule-based automations keep running when the AI allowance is spent.

Trials and billing cycles

Every new account starts with a 14-day free trial of all Crisp features, with no card required. The AI features page instead mentions a trial of up to 30 days, unlocked by configuring advanced features; the two pages give different figures.

Crisp plans are billed monthly by default, and an eligible workspace can be switched to yearly billing from the plan settings, which charges the full year in advance at the next renewal. The pricing page lists monthly prices only.

Crisp alternatives

Two third-party listings show which chat and help desk products buyers see next to Crisp. On the third-party review platform that hosts Crisp's company page, visitors also looked at Tidio, Zendesk, Chatbase, Gorgias, Intercom, Writesonic, respond.io and tawk.to. As captured on September 28, 2026, the Shopify App Store suggests Tidio (4.8 stars from 1,343 reviews), QuickCEP (4.9 from 56) and Gorgias (4.3 from 706) as similar apps.

Intercom lists its plans per seat and adds a Fin AI Agent charge that starts at $0.99 per Fin outcome. Tidio sizes its plans by billable conversations; its Starter plan includes 100 billable conversations and 50 Lyro AI Agent conversations. Crisp's own AI page compares itself with Intercom (Fin AI), Freshdesk (Freddy AI), Tidio (Lyro AI), Zendesk and Help Scout, which is a vendor-made comparison rather than an independent one.

The practical difference is where cost grows. With Crisp it grows with plan tier and AI credit usage, while per-seat tools grow with headcount and per-outcome tools grow with every AI resolution.

Limitations

Billing and refunds

  • No refunds: Crisp does not refund fees, whether paid monthly or annually, and non-use or account deactivation does not create a right to a refund.
  • Monthly cancellation: termination takes effect immediately, and the current month remains due in full with no pro-rata refund.
  • Prepaid years: yearly billing is paid in advance and the prepaid year cannot be refunded.
  • Expiring credits: AI and WhatsApp credits renew each month, and unused monthly credits are lost at the next renewal.

AI and channel limits

  • Hugo stops at zero credits: once the included credits are used up, Hugo stops answering and new conversations go to human operators until credits reset or pay-as-you-go is enabled.
  • AI accuracy: the terms warn that AI outputs may contain inaccuracies, omissions, errors or hallucinations and may not be complete, current or factually correct.
  • One account per channel: a workspace can centralize one Instagram, Messenger, WhatsApp Business, Viber, Line and Telegram connection each, with emails as the exception; more require higher limits.
  • Pay-as-you-go during trials: while a workspace is still in its trial, pay-as-you-go may remain unavailable until the trial ends.

Review signals

Ratings differ sharply by source. As captured on September 28, 2026, a third-party review platform showed a company-level TrustScore of 2.1 from 53 reviews, with 70% of them one-star. The same page notes that Crisp has not invited customers to review recently, so the reviews may not be representative. On the Shopify App Store, the Crisp app held 4.0 stars from 34 ratings on the same date. These figures measure different things, a company profile versus one store app, so they are not directly comparable.

Privacy and data location

  • EU hosting: all Crisp data is held on servers in the European Union, with messaging data in the Netherlands and plugin data in Germany.
  • Relay servers: relay servers outside the EU reduce latency for distant users and store only connection logs.
  • Model training: the privacy statement says Crisp never trains its AI model with customer data.
  • Training wording: the plan comparison, by contrast, describes AI knowledge training as ingesting a workspace's internal data to train a custom AI model.
  • LLM providers: Hugo may call providers such as OpenAI, sending only the context a request needs, and that data is not stored in or used to train the provider's model by default.
  • Retention: Crisp deletes an account and all related customer data on request. Stored card details are kept for at most 15 months.
  • Data ownership: the customer keeps all rights to its customer data under the terms of service.

FAQ

Q1. Is Crisp free?

Yes. The Free plan costs $0, includes two seats, a website chat widget and a shared inbox, but no AI credits. Paid plans start at $45 per month per workspace.

Q2. Does Crisp charge per agent?

No. Each plan includes a set number of seats: 2 on Free, 4 on Mini, 10 on Essentials and 20 or more on Plus. Extra agents cost $10 per month.

Q3. What happens when Hugo runs out of credits?

Hugo stops replying and hands new conversations to human operators. It resumes when credits reset at the next billing cycle or when pay-as-you-go billing is turned on.

Q4. Can I get a refund after cancelling?

No. The terms exclude refunds for monthly and annual payments, and the current month stays due after cancellation.

Q5. Where does Crisp store customer data?

In the European Union: messaging data in the Netherlands and plugin data in Germany, on servers run by DigitalOcean.

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