Simplified

What is Simplified?

Simplified is a browser-based AI marketing platform that combines an agent layer with a suite of writing, design, video and social media tools. The company describes it as an AI agent platform for marketing teams in which Riley, its AI marketing agent, plans, creates, and publishes campaigns end to end, while your team stays in control of every approval.

The agents do not replace the toolset. Every plan includes Simplified's design, video, writing, and social scheduling tools on their own, and the company calls the agent layer additional rather than a replacement. That matters for buyers: Simplified can be used as a conventional all-in-one content editor, as a campaign agent, or as a back end that external coding agents call.

The service is run by TLDR Technologies, Inc., which does business as Simplified. Its own pages give different audience figures: the homepage says 15 million+ users create with Simplified, while the download page headlines reviews from "2 million+ users". Neither number is independently verified.

Core features

Riley and specialist agents

Riley is the lead agent. After a brief, Riley plans the campaign and hands each piece to the specialist built for it, such as social posts for Instagram and LinkedIn, a launch email with a follow-up, and Meta and Google ad variants. Riley shows you the finished work before anything publishes; you can approve it, ask for a change, or steer in the same thread, and Riley schedules and ships on your sign-off.

Agents work from stored context rather than a blank prompt. The homepage says you can build agents that know your brand, products, customers, tools, and approvals, and add custom agents for launches, reports, projects, and handoffs as needs grow.

Creative tools

• AI writer: drafts blog posts, ad copy, social captions, product descriptions, email subject lines and 50+ other formats. A Knowledge Base is used to train it on your brand voice once.
• Publishing from the writer: finished articles can be sent directly to WordPress or Shopify.
• Image generation: images are generated across several third-party model families, including Flux, Ideogram and OpenAI GPT Image, and saved as reusable assets.
• Video generation: text- or reference-guided video from a prompt, a blog post or a script.
• Editing utilities: background removal, upscaling, outpainting, inpainting, restoration and format conversion for images; merge, trim, reverse, speed changes and B-roll for video, plus transcription.

Social media management

Simplified includes a social media scheduler with a built-in social calendar view, approval flows and review mechanisms, and teams and clients approve from dedicated workspaces. For client work, drafts can be bundled into one no-login review link where clients approve, reject or comment per post. Bulk scheduling and external client approval are listed as Business-plan features in the pricing data, so not every social feature comes with every tier.

MCP server, CLI and API

Simplified offers a hosted MCP connector that works with Claude Code, Cursor, VS Code, Codex and other MCP-compatible clients. Through it, an external agent can generate images and video, manage brand kits and marketing projects, plan campaigns and publish across 13 platforms. The connector spans 105 tools and needs no separately generated API key.

A built-in guardrail applies to this route: the company says the agent always asks before it spends a credit or hits publish, so nothing goes out by surprise.

Guide

Running a campaign with Riley

1. Brief: give Riley the goal, audience, offer, channels, and brand rules in plain language. One brief is meant to become work the whole team can run.
2. Build: Riley pulls in strategy, creative, brand, video, captions, and scheduling so the campaign comes back as finished work.
3. Review: you review the work in one place and approve it, change it, or send it back.
4. Ship: approved assets move to the right channels with the schedule attached.
5. Report: Riley reports what shipped and what worked, then takes the next brief.

Connecting Claude Code

1. Run /plugin marketplace add celeryhq/simplified-ai, then /plugin install simplified-ai@simplified-ai. The plugin adds the connector plus 14 guided skills for social, brand, and campaign work.
2. On first use, Claude Code opens an OAuth sign-in for your Simplified workspace; there is no API token to paste.
3. Other clients such as Cursor or VS Code point at the same hosted connector through their own MCP settings, with the same browser sign-in on first use.

Simplified use cases and examples

• Campaign batches: one campaign is one brief-to-approval cycle, and each campaign credit produces one output type: a social batch (6 posts), an email sequence (3 to 5 emails), or a paid ad creative set (3 A/B variants for Meta or Google).
• Agency client work: each client gets their own workspace with brand kit, tone, and connected accounts; the agent creates, the client approves, then it publishes.
• Ecommerce AI content creation: the Shopify app listing pitches Simplified to ecommerce teams for turning product ideas into branded images, videos, ads, captions and product copy, then planning, approving, publishing and measuring campaigns.
• Solo creators with a coding agent: a freelancer can hand the campaign idea to an agent, which generates the image or video and handles captions, scheduling and platform formatting across connected accounts.

Who is it for

Good fit:

• Small businesses and startups that want one subscription for copy, design, video and scheduling.
• Agencies that need separate client workspaces, brand kits and approval links before posts go live.
• Developers and technical marketers who already work in Claude Code, Cursor or Codex and want those agents to create and publish marketing assets.

Poor fit or worth a closer look:

• Organisations whose work falls under industry rules: the terms state the site is not tailored to comply with regulations such as HIPAA or FISMA, and users subject to such laws may not use it.
• Anyone under 18: the terms say the site is intended for users who are at least 18 years old.

Platforms

Simplified runs as a web app, and the download page lists iOS, Android and Chrome as additional entry points. Store figures below are as captured on October 6, 2026.

Mobile purchases are a separate track. Subscriptions bought through the iOS or Android app unlock premium content in the app only, the pricing for the mobile app and the full web version is different, and mobile subscriptions cannot be switched or exchanged for web plans.

For publishing, the connector reaches 13 social platforms, from Facebook and LinkedIn to Bluesky and Telegram.

Pricing

As captured on October 6, 2026, Simplified pricing is presented in two plan structures: campaign-based plans in its text, FAQ and structured data, and a credit-based plan selector embedded in the same page. They share plan names but not allowances.

Campaign plans in the page copy

Starter also includes 100K AI words, 100 AI designs and 50 AI videos, while Pro and Business list unlimited AI words, designs and videos. In the structured data, Starter's annual offer is priced above its monthly offer, the reverse of Pro and Business; the visible copy only states "$79 per month" for five campaigns. Additional campaigns are $10 each on any plan. Unused campaigns do not roll over: they refresh at the start of each billing period.

Credit-based plan selector

The embedded selector shows a Pro plan "Best for freelancers, solo creators" with 7 social accounts, 1 seat, 10K generative AI credits and 1 AI agent, and a Business plan "Best for small businesses, growing teams" with 15 social accounts, 3 seats, 30K credits, 5 AI agents and API access. A yearly toggle advertises up to 35% off, but the plan prices were not displayed in the captured render. Add-ons are listed at $5/month per extra social account, $19/month for bulk post scheduling, $35/month for each extra AI brandbook and $10/month per extra user.

The help center describes the credit system behind this selector: monthly allowances of 10,000 credits for Simplified One, 30,000 for Business and 100,000 for Growth, renewing every month and usable across any tool. Costs vary by feature: an AI image takes 60–100 credits depending on the model, a 60-second text-to-video needs approximately 1,505 credits at minimum, and publishing to X costs 25 credits per post without a link or 250 credits with a link.

Free plan and trial

A Free Forever plan exists for trying basic functionality. A 7-day trial for $1 is offered on yearly subscriptions; any $1 or $0 trial automatically converts to a paid subscription at the end of the 7-day period, and it must be cancelled at least 24 hours before it expires to avoid the charge. According to the pricing FAQ, the trial includes full Starter access: 5 campaigns, 100K AI words and 100 AI designs.

Plans can be changed at any time: upgrades take effect immediately and downgrades at the next billing period, with no cancellation fees. The Shopify app has its own price list, starting at $15 per month or $108 per year.

Simplified alternatives

Two products surfaced alongside Simplified in an independent review platform's related-companies panel and overlap with its agent-plus-scheduling pitch:

• Blaze plans, creates, publishes and improves marketing in one place, either self-run or run by Blaze's team. Software starts from $79/month and the fully managed service from $999/month, so it suits buyers who may later want a done-for-you option.
• Predis.ai is an AI ad generator for ads, UGC videos and social media content with built-in scheduling, and adds tracking of competitors' ads; it centres on ad creative rather than a general design editor.

Simplified's own pricing page frames the choice differently, comparing its Starter plan at $79/mo with Jasper at $59/mo, ChatGPT Plus at $20/mo and HubSpot Marketing Hub at $800/mo. Those competitor prices and the feature check marks in that table are Simplified's claims, not independent benchmarks.

Limitations

Billing and refunds

• All subscriptions, including monthly and annual plans, are non-refundable, and that covers cancellations, unused credits and downgrades.
• AI output quality is not grounds for a refund: the help center states that refunds are not issued if AI results do not match your vision.
• The only stated exception is a verified technical failure on Simplified's side, and only if the issue was reported and the subscription paid within the last 24 hours.
• Under the terms, cancelling does not refund prepaid and unused fees, and the cancellation takes effect at the end of the current paid term.

Inconsistent plan information

The two pricing structures disagree for plans with the same name: Business has 7 seats and 30 social accounts in the structured data but 3 seats and 15 accounts in the selector. An older FAQ on the download page still says pricing starts at $0 for individuals and $30 for teams.

Terms and compliance

• The terms of use were last updated on September 01, 2022, and the version checked contains no clause on AI-generated output.
• The privacy page says full GDPR and CCPA compliance is coming soon, including formal safeguards such as Standard Contractual Clauses for EU/EEA transfers.
• Simplified can't guarantee that its media and content have the appropriate releases for commercial uses.

Independent user feedback

On a third-party review platform, Simplified holds a 4.6 rating from 652 company reviews as captured on October 6, 2026. That platform's AI summary of 85 recent reviews is mostly positive but notes complaints that the platform is not very user friendly, the website can be slow, and the AI sometimes fails to produce the expected results from prompts. The same platform flags that the company has not invited reviews recently and has not replied to negative reviews.

Rights and privacy

• Commercial use: the license agreement lets users use all media and content for commercial and noncommercial use, but users may not sell unaltered content or media from Simplified, and may not use it as part of a trademark or business name.
• Voice clones: a voice clone can be used for commercial purposes with a paid plan.
• Ownership of contributions: the terms say Simplified does not assert ownership over user Contributions, yet the same terms grant it a perpetual, royalty-free license to use Contributions posted to the site or linked social accounts for any purpose, commercial, advertising, or otherwise.
• AI training: Simplified does not use data obtained through Google Workspace APIs or any user content to develop, improve, or train generalized AI or machine learning models.
• Data sharing and deletion: service providers such as payment, cloud and analytics vendors are bound by data processing agreements, and deletion requests are processed within 30 days. The privacy pages checked do not say whether prompts or uploads are passed to the third-party image and video model providers.

FAQ

Q1. Is there a free version of Simplified?

Yes. A Free Forever plan covers basic functionality, and paid plans can be tried through a 7-day trial that converts automatically unless cancelled at least 24 hours before it ends.

Q2. Does Simplified train AI models on my content?

No, according to its privacy policy: user content and data obtained through Google Workspace APIs are not used to develop, improve or train generalized AI or machine learning models.

Q3. Can I get a refund?

Generally no. Subscriptions are non-refundable, including unused credits and downgrades; the only stated exception is a verified technical failure reported within 24 hours of payment.

Q4. Can I use Simplified from Claude Code or Cursor?

Yes. The hosted MCP connector works with Claude Code, Cursor, VS Code, Codex and other MCP-compatible clients, using an OAuth sign-in instead of an API key.

Q5. Do unused campaigns or credits carry over?

Campaigns do not roll over and refresh at the start of each billing period. Credits renew every month, and the help center does not describe a rollover for them.