Looka

What is Looka?

Looka (formerly Logojoy) is a browser-based AI logo generator and branding platform for people starting or refreshing a small business. You type a company name, pick the styles you like, and the system produces logo concepts you can keep editing; the paid part begins only when you want usable files.

Toronto-based Logojoy rebranded as Looka to grow its product range beyond logo creation into wider branding tools.

Looka describes its software as powered by AI to create a logo that matches your vision, with no design skills required. Around that generator sit three paid layers: one-time logo packages, an annual Brand Kit that reuses your logo, colors and fonts across marketing templates, and Brand Kit Web plans that add a hosted website.

Designing logos on Looka costs nothing, and payment is due only once you are happy with a design. The choices that matter most are the billing model, what you actually own after purchase, and refund rules that close once files are downloaded.

Core features

AI logo generation

• Instant concepts: Looka says it can instantly generate hundreds of custom logo mockups from a company name and a few style choices.
• Preference-driven browsing: as you scroll the results, Looka keeps generating more designs based on your preferences.
• Real-world previews: a favorited logo can be previewed on business cards, T-shirts and other items, and the previews update in real time as you edit.

Logo files

Paid logo files are prepared for both screen and print. Looka advertises 15+ logo files for use across all mediums, in high-res SVG, PNG, EPS and PDF formats, with black-and-white, color and transparent-background versions.

A Getting Started guide comes with the files, showing the logo's fonts and colors and the best uses for each file type.

Brand Kit

The Brand Kit is the subscription layer: it takes your logo, colors and fonts and instantly creates hundreds of branded marketing materials in one place.

• Templates: Looka counts 300+ templates matched to your brand identity and industry.
• Asset types: the Brand Kit plan lists social profiles, social posts, business cards, email signatures, letterheads, invoices and brand guidelines.
• Business cards: 20 professional-quality card templates serve as starting points.
• Partner offers: Looka advertises access to over $3,000 in exclusive partner offers.
• Ongoing logo edits: the subscription includes unlimited edits to your logo, so you can still tweak it after downloading files.

Website builder

Brand Kit Web plans add a website built from the same brand assets. Looka says you can explore professional themes and design a website, blog or online store for your company. The Basic website plan lists a drag-and-drop editor, fast and secure hosting, SEO tools, unlimited storage and bandwidth, and mobile-friendly designs.

Support

Looka says its in-house customer success team answers questions through live chat and email, including help with accessing files and tweaking logo designs.

Guide

Making a logo with Looka's logo maker

1. Enter your company name and select the logo styles, colors and symbols you like; Looka uses these picks as inspiration for its designs.
2. Browse the generated logos and favorite the ones worth refining.
3. Click any design to explore variations and change colors, text fonts, layouts and symbols, as well as spacing and sizing.
4. Buy a package, then use the Download button on the post-purchase page; Looka also emails the files.
5. Return later to the editor to update the logo as often as you like after purchase, though the company name itself cannot be changed.

Trying the website builder first

Brand Kit subscribers can preview and edit a website template before paying more, because Looka only asks for the Brand Kit Web upgrade when you click Publish. Customers who started with a logo package or Brand Kit add a website later from the Logo Files section of the Brand Kit, under Available Upgrades > Upgrade Your Brand Kit.

Looka use cases and examples

• Service business, blog or portfolio site: the Basic website plan is positioned for informational or promotional websites such as service business sites, blogs and portfolios.
• Small online shop: the Ecommerce plan is aimed at small businesses selling products or services, with up to 100 products, no transaction fee, 40+ payment methods and selling on social channels like Google, Facebook and Instagram.
• Printed business cards: card designs from the Brand Kit can be sent to any local or on-demand printing service.
• Social media launch: the Brand Kit covers profile and cover photos for YouTube, Twitter, Facebook and more, plus correctly sized posts and stories.
• Campaign materials: posters, flyers, digital ads, brochures and newsletters can be produced from the same brand assets.

Who is it for

Looka fits founders and small business owners who want a usable visual identity quickly and are comfortable with AI-assembled designs. The company says it is trusted by over 20 million small business owners.

Good fit:

• Non-designers launching a business who want a logo plus matching cards, social graphics and stationery from one account.
• Logo-first buyers: Looka says most customers come to buy a logo and stay for the hundreds of customizable branded designs generated for them.
• Buyers outside North America: Looka states that all its products are available for purchase internationally.

Less suited:

• Anyone under 18: the terms require users to confirm they are at least 18 years of age.
• Brands that need exclusive rights to every symbol or font, or a guaranteed trademark, since copyright covers the logo as a whole (see Limitations).
• Stores with large catalogs, because the Ecommerce website plan caps listings at 100 products.

Platforms

• Web app: Looka runs in the browser and is optimized for Google Chrome; Chrome and Firefox currently give the best experience.
• Desktop recommended: some basic functions work on phones and tablets, but Looka recommends a laptop or desktop computer with Chrome to reach all app functions, including downloading your logo.
• One computer at a time: the terms describe account access to your designs through the site using one computer at a time.
• Custom domains: Brand Kit Web sites can use a custom domain you already own.
• Payment methods: MasterCard, Visa, American Express and PayPal are accepted; Discover is not.

Pricing

Looka pricing splits into one-time logo packages and annual subscriptions. Figures below are the US-dollar prices shown on the pricing page as captured on October 6, 2026, except the Ecommerce plan, which appears in Looka's website-package documentation.

The Brand Kit plans promise full ownership of your logo even after the subscription ends. If you cancel, Brand Kit access continues until the end of the current payment cycle; afterwards the templates close, but you still own the rights to the logo and keep unlimited edits to it.

• Plan changes: upgrading bills only the prorated difference, while a downgrade becomes a credit on the next payment cycle.
• Domains: custom domains are not included in website packages and can be bought from Looka for an additional fee.
• Currency and tax: fees are in U.S. dollars unless Looka states otherwise in writing, and EU VAT may be added for non-taxable EU customers.

Refunds and renewals

• One-time packages: logo fees are non-refundable; a charge believed to be in error can be cancelled only within 7 days of payment and only if the files were not downloaded or used outside the site.
• Subscriptions: a written refund request is accepted within seven days of the initial payment, provided no design files were downloaded or used outside the platform; customers in jurisdictions that require a different refund period are accommodated under applicable law.
• Automatic renewal: subscriptions renew automatically, and Looka may charge for the next period up to one week before it starts.
• Cancellation timing: the terms ask for cancellation at least ten business days before the current period expires to avoid the next charge.
• Discounts: a subscription bought at a discount can renew automatically at the full applicable fee without further notice.
• Chargebacks: disputing a charge counts as a breach of the payment terms, and Looka may suspend or terminate the account.

Looka alternatives

• Tailor Brands: another AI logo maker that bundles business setup; after designing a logo you can build a website, create digital business cards, print branded merchandise and form an LLC from the same studio.
• BrandCrowd: a template-led model in which you make a logo design online or browse thousands of premium logos for sale, rather than starting from generated concepts.

Limitations

Ownership, copyright and trademarks

• Copyright scope: copyright applies to your logo as a whole, not the individual elements. Looka sources icons and fonts from a database, cannot guarantee the copyright of those elements, and does not remove them from the database after you buy.
• Trademarks: Looka says placing a trademark on your design requires the help of an attorney familiar with the laws in your state or country.
• Proof of authorship: Looka offers to confirm that you designed the logo on Looka in a copyright case but provides no formal documentation; receipt dates serve as proof of ownership.
• Third-party symbols: the terms state that symbols may come from The Noun Project and that their use is at your own risk, and design resources such as symbols and fonts may not be used individually.
• Unpaid concepts: before payment you have no right or license to use or copy any design other than the final one you buy.

Product and account constraints

• Monthly add-on scope: the monthly Brand Kit unlocks templates only and adds no logo files beyond the package you bought.
• No store in the Basic website plan: ecommerce requires upgrading to the Ecommerce plan.
• Guest accounts: if you design before registering, clearing your browser cache creates a new guest account and you lose access to the logos made so far.
• Undo history: changes cannot be undone with the undo button once a session has ended, and refreshing or logging out starts a new session.
• No revision archive: Looka does not keep copies of revisions, and a logo can only be downloaded as it currently appears on the site.
• Content rules: the terms prohibit creating pornographic, sexually explicit, violent or libelous designs.
• Governing law: disputes fall under the laws of Ontario and Canada, with the courts in Toronto as the exclusive venue.

Pages that disagree

• Template count: the homepage and pricing page cite 300+ branded templates, while a help article on annual and monthly plans describes access to "over 1000s" of customizable templates.
• Post-purchase changes: the pricing page lists unlimited post-purchase changes for Premium and lets buyers edit as often as they like, while the terms describe a 72-hour grace period followed by free revisions for Premium or Enterprise packages activated through customer support.
• Terms age: those terms show a last-updated date of March 29, 2019 and still mention an Enterprise package that the current pricing page does not list.

Reviewer feedback

Looka's company profile on a third-party review platform showed a 4.4 out of 5 score from 14,477 reviews as captured on October 6, 2026, and the platform notes that the company invites customers to leave reviews. The platform's AI-generated summary of 215 recent reviews is mostly positive about fast support and the logo process, but it also lists trouble managing existing accounts, a complex editing interface, delayed support replies, rigid preset color limits and problems accessing previously purchased logo files.

Privacy and data

• Data collected: for trial and paying customers this can include name, email address, card number, zip code, address and phone number; depending on the documents you create, it may also cover names of business contacts, financial matters and bank or vendor account numbers.
• Deletion: Looka users can ask at any time for their data to be deleted, through in-app chat or by email.
• Sharing: the privacy policy says Looka does not sell personal information to third parties.
• Payment data: card numbers are not stored on Looka's servers; billing goes through PCI-DSS compliant third-party processors.
• AI training: the policy lists uses such as improving the site and conducting research and analysis, but in the pages checked it does not say whether designs or inputs are used to train AI models.
• Hosting license: users grant Looka a worldwide, royalty-free, non-exclusive license to host their designs and remain responsible for content that is lost or unrecoverable.

FAQ

Q1. Is Looka free to use?

Creating and browsing logo concepts is free. Downloading a logo or using it outside the site requires a purchase, starting with the $35 Basic package for a single PNG.

Q2. Do I own the logo I buy from Looka?

You own the purchased logo and its copyright as a whole, but not the individual symbols and fonts, which stay in Looka's database. Trademark protection has to be pursued separately with a lawyer.

Q3. What happens to my logo if I cancel the Brand Kit?

Template access ends after the paid period, but you keep the rights to the logo and can still edit it.

Q4. Can I get a refund?

Only within seven days of paying and only if no files were downloaded or used outside the site; after that, fees are non-refundable unless local law sets a different refund period.

Q5. Does Looka work on a phone?

Some basic functions do, but Looka recommends a laptop or desktop with Chrome for full functionality, including downloads.

Q6. Can Looka build an online store?

Yes, through the Brand Kit Web (Ecommerce) plan at $299/year with up to 100 products; the $129/yr Brand Kit Web plan has no ecommerce features.