HypeAuditor

What is HypeAuditor?

HypeAuditor is an influencer marketing platform that its maker describes as a way to find, vet and activate creators, analyze competitors and use emerging trends to build campaigns.

The company says it built the first version in 2017 after seeing brands choose influencer partners on gut feeling rather than data. The Terms of Service name the contracting party as Stonecast Financial LLC, an Indiana limited liability company registered in Indianapolis, USA.

The core asset is a creator database that the Discovery page puts at 227.4M+ accounts across Instagram, YouTube, TikTok, X (Twitter) and Twitch. Another section of the same page shows 227.8M+ creator profiles, so the figure is a moving count rather than a fixed size; both numbers appeared as captured on October 4, 2026.

Core features

Influencer discovery

• Audience filters: Discovery can search creators by their audience's location, age, gender, ethnicity and interests, and keyword search accepts hashtags, so niche creators can be found by topic rather than by name.
• Other ways to find creators: Lookalike search starts from one creator and finds similar profiles by audience, content, ER and follower behavior; social listening tracks who mentions a brand, competitor or hashtag even without a tag; and landing pages let creators apply to a program with their profile data pulled into one dashboard.
• AI Scout: AI Scout reads a brief or a past campaign and, within a few minutes, returns up to 50 matching influencers with a short explanation of why each was selected.

Influencer analytics and fraud checks

• Report metrics: HypeAuditor's influencer analytics vet accounts on Instagram, TikTok, Twitch, X and YouTube using 35+ metrics, including audience location, age-gender split, authenticity, reach and overall audience quality.
• Fake-follower detection: Fake followers and suspicious engagement are flagged by what the company calls proprietary machine learning models trained to identify audience manipulation and fraud.
• Audience Quality Score: The headline number is the Audience Quality Score (AQS), which HypeAuditor describes as a documented 1-100 ML-based score.

Outreach and campaign management

• Outreach and contracts: Campaign Management is built to message dozens of influencers at once, streamline negotiations, and automate contracts and payments.
• Store connections: Connecting a Shopify, WooCommerce or Magento store lets the platform track orders and fulfillments and generate promo codes and affiliate links for influencers.
• Creator payments: Payments run through PayPal, which HypeAuditor says reaches influencers in over 200 countries and 25 major currencies.
• Media plans: Media Plans produce a branded, presentation-ready plan for Instagram and YouTube campaigns and estimate target audience percentage, Engagement Rate, CPE for Instagram, CPM for YouTube, EMV and ROI before launch.

Market and competitor research

• Competitor analysis: Instagram Competitor Analysis is pitched as a way to see the influencers a rival works with, the creatives it uses and its marketing budgets.
• Media Monitor: Media Monitor builds custom feeds from mentions of any @account, hashtag or keyword and tracks posts from Instagram, YouTube and TikTok.

Guide

Finding and vetting creators

The Discovery workflow runs in five steps:

1. Open Influencer Discovery and set filters for audience demographics, follower count and account quality.
2. Type a niche keyword or a hashtag into the search bar to surface creators by topic.
3. Save candidates to lists, which can be downloaded as a CSV file or shared with the team.
4. Request full reports on the shortlist; most reports are generated within 1–2 hours, and in rare cases generation takes up to 24 hours.
5. Move the chosen creators into outreach, relationship management or a campaign.

HypeAuditor use cases and examples

The examples below come from customer stories that HypeAuditor publishes on its own site, so they show intended use rather than independently verified results.

• Retail campaign shortlists: A customer story describes building an influencer list for MediaMarkt's Black Friday campaign and using the analytics to filter out low-quality influencers with fake followers.
• Multi-market client reporting: For a Migros campaign, another customer story says the team found 19 relevant influencers and tracked performance with white-label reporting.
• Data products on the API: Total Player Value says it used the API to build profiles for over 17,000 college athletes, most of them nano-influencers, and is aiming for 40,000.
• Platform checks and recruitment: HypeAuditor also says marketing platforms use its Influencer Reports API to double-check their influencer selection, and content monetization platforms pull creator profiles through the API for affiliate programs.

Who is it for

HypeAuditor's Discovery page names four target groups: brands, agencies running discovery for several clients, technical teams that want influencer data inside their own product without building a database, and global teams working in markets where most tools have limited coverage.

• Agencies: White Label reports put the agency's own logo on influencer reports instead of HypeAuditor branding.
• Small companies: The Terms mention a Lite version for companies with fewer than 25 employees that are less than 5 years old; HypeAuditor may check eligibility in public sources and can end the subscription without refund if the criteria are not met.
• Creators: HypeAuditor for Influencers offers profile insights and a media kit covering up to 3 social networks, and its dashboard requires choosing the Influencer role and connecting an Instagram, YouTube or TikTok account.

It fits less well for programs built around very small accounts, which fall below the report threshold described under Limitations, and for buyers who need a published subscription price before talking to sales.

Platforms

HypeAuditor runs as a web app, with a browser extension, an API, an MCP server and third-party connectors around it.

• Chrome extension: The extension FAQ says it currently works on Instagram and YouTube, not TikTok or X (Twitter), and only in Google Chrome. The introduction on the same page also mentions checking TikTok accounts, so the page is inconsistent about TikTok support.
• API: The API page lists Suggester, Influencer Reports, Influencer Discovery, Instagram Market Analysis and Campaign Management APIs.
• MCP server: The MCP server connects HypeAuditor to MCP-compatible apps such as Claude, ChatGPT, Cursor, VS Code, n8n, Make and Zapier, and covers public creator accounts on Instagram, YouTube and TikTok.
• Zapier: A Zapier connection opens the 5000+ app integrations in the Zapier library.

Five-network coverage therefore applies to discovery and analytics, not to every module.

Pricing

HypeAuditor pricing for subscription plans is not shown publicly: the pricing page is a form to book a live demo with a sales expert, and no plan prices appeared on it as captured on October 4, 2026. The free entry point covers free media plans, campaign management and demo versions of other features. The help center names Basic and Pro subscription plans and says only card payment can be used for them, with invoices reserved for large purchases. The API is sold as a separate paid service. Buying a large number of reports can earn a discount.

AI credits

AI credits form one balance shared by MCP, AI Scout and Scoring. The MCP server requires a HypeAuditor Pro plan or above. AI Scout draws on AI credits included with the subscription, more can be bought as an add-on, and credits are deducted only once the influencer search begins.

The published figures do not fully agree. The pricing line that lists 1,000 credits for $5.00 also says $0.01 per credit. The MCP landing page says analytics cost AI credits at $0.01 each, with a search at 10 credits and an analysed account at 100. At that rate, those counts would not match the per-action prices of $0.05 for a discovery search and $0.50 for an analysed account.

Renewal, cancellation and refunds

• Billing cycles: Subscriptions recur monthly, quarterly or annually, and the help center says to cancel from Account Settings > Subscriptions no later than 24 hours before the current period ends.
• Conflicting cancellation rule: The Terms describe a different rule: cancel before 23:59 Eastern time on the last day of the subscription, by contacting support by email.
• Refunds: Refunds are not offered for partial use, upgrades or downgrades, unused features, or outages beyond HypeAuditor's control.
• Report subscriptions: Unused reports are annulled if a report subscription is not renewed, and report payments cannot be refunded.
• Report access: A purchased report stays accessible for 12 months, but only while a paid subscription is active; reports lock when the plan expires.
• Payment methods: The Terms list bank transfers, cards, PayPal and bank wires, then say HypeAuditor currently supports PayPal and bank wires, which differs from the card-only rule in the help center.

One reviewer on a third-party review platform reported being charged after asking to cancel; the company's public reply says rebill reminders were sent in advance and its follow-up message got no answer before the charge. This is a single account, not a pattern.

HypeAuditor alternatives

Three influencer platforms often compared with HypeAuditor differ on database size, network coverage and price transparency; all figures are each vendor's own claims, and they count creators differently.

• Modash: Modash says it includes every public Instagram, TikTok and YouTube profile with over 1K followers, which it puts at 350M+ creators. Unlike HypeAuditor, it publishes pricing starting at $199/month and offers a 14-day free trial with no credit card required.
• Heepsy: Heepsy says it searches 20M+ creators on Instagram, TikTok, YouTube and LinkedIn by niche, location, audience size and engagement rate.
• Upfluence: Upfluence positions itself around influencer marketing, affiliate programs and creator management, advertises 12+ million creators ready to work, and also offers API and MCP access.

Against these, HypeAuditor stands out for X and Twitch coverage in discovery and its competitor research modules, while Modash is the only one of the vendor pages checked here that shows a subscription starting price.

Limitations

• Follower threshold: HypeAuditor only generates reports for accounts that meet its minimum threshold of more than 1,000 followers. For Instagram, the profile must also be public and have at least 1 post in the last 90 days.
• Estimates, not measurements: The help center states that some metrics are estimates rather than exact values and that no analytical model can guarantee 100% accuracy. The Terms add that the data is based on publicly available content and that HypeAuditor does not verify the accuracy of data provided by third parties.
• AI output: Under the Terms, AI Output may be inaccurate, incomplete, outdated or unreliable and is not professional, legal, financial, marketing or strategic advice.
• Fraud-detection figure: The homepage presents 95.5% as the share of all known fraud activity detected. The MCP page labels the same 95.5% as fraud detection accuracy, and the pages checked do not explain how the figure was measured.
• Data freshness: A comparison table on the Discovery page lists data updates as weekly, more frequent for high-activity accounts. The privacy policy says updates from public Instagram, YouTube, TikTok and Twitch accounts may take up to 20 days.
• Usage caps: The Terms cap use at 5000 Influencer Discovery search requests per month, 5 requests to the site per second and 1 account per person. Team members added to an account share the owner's report and subscription limits.
• Third-party reputation: As captured on October 4, 2026, HypeAuditor's profile on a third-party consumer review platform shows a 2.1 rating from 30 reviews, 74% of them one-star; the platform notes the company has not invited reviews recently, so they may not be representative, and only 2 reviews were posted in the last 12 months.

Privacy and data rights

HypeAuditor states that all its data points come from publicly available profile and content data processed under GDPR Art. 14(1)(c), and that no private account access or creator consent is required. Its privacy policy says it cannot notify each influencer directly and passes the obligation to notify influencers about processing to the customer.

• AI-derived data: Audience type, interests, audience age, earnings, profile history and audience authenticity are generated by AI scripts, and audience statistics include gender, age group and ethnicity.
• Removal requests: Influencers can ask the Data Protection Officer to change or delete their data, and when a creator deletes a social account HypeAuditor removes that data, with synchronization taking up to 1 month.
• Storage: Data is stored in a database maintained by DERFIT ENTERPRISES LIMITED in Cyprus on AWS, Hetzner and Digital Ocean servers in Germany, with technical support from Armenian provider NASA2 LLC.
• Model training: Personal data processed through HypeAuditor's AI tools is not used to train publicly available or third-party AI models; the policy does not say whether it is used for HypeAuditor's own models.
• Customer data: Customer personal data is deleted within 1 month after an annual subscription expires, or on request.
• Use of outputs: Data from the service may be used solely for informational purposes, and showing it online requires a link, the HypeAuditor logo and a "powered by HypeAuditor" credit.
• Resale and removal: Reselling or transferring that information to third parties requires a written agreement. Customers must delete data within 72 hours after HypeAuditor or the data subject asks for its removal.

FAQ

Q1. Does HypeAuditor publish its subscription prices?

Not for subscription plans: the pricing page is a demo booking form. AI credits are priced publicly, starting at 1,000 credits for $5.00.

Q2. Can an influencer remove their data from HypeAuditor?

Yes. Influencers can send a change or deletion request to the Data Protection Officer, and data from a deleted social account is removed within up to 1 month.

Q3. How long does a HypeAuditor report take?

Most reports are ready within 1–2 hours, and rarely up to 24 hours, for accounts with more than 1,000 followers.