Fillout is an all-in-one form builder covering forms, scheduling, payments, PDFs, signatures and workflows, priced by monthly responses rather than per seat, with unlimited forms and seats on every tier including the free one.
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Fillout is a form builder that tries to be the last one you need. Beyond collecting answers, it covers scheduling, payment collection, PDF generation, electronic signatures and post-submission workflows — the company describes it as the all-in-one form solution, and the product's own framing is that you can make any form, quiz or survey in minutes. What that means in practice is that a form is treated as the front end of a process rather than as a document: someone fills it in, and Fillout can then route it, charge for it, book a time, generate a PDF, collect a signature and push the data onward.
The commercial design is where it separates most clearly from the rest of the category. Every tier carries unlimited seats and unlimited forms, including the free one; what varies between plans is how many responses you collect per month. Most competitors meter seats, forms, or both. Fillout instead charges for volume, which means a twelve-person team pays the same as a solo operator at the same submission volume. That single structural choice determines who benefits most from the product and who doesn't.
The corporate picture requires one clarification, because the names do not line up. On 9 March 2026 the company announced that Fillout's parent company becomes Zite, with Fillout continuing as its own product under the new umbrella — and the announcement is explicit that Fillout stays Fillout, now under the Zite umbrella company, with the product and your forms remaining at fillout.com under your same account. So nothing changes for users of the form product, but the legal entity behind it is Restly, Inc., doing business as Zite, registered at a private mailbox address in Beaverton, Oregon. Three names, one company.
On scale, the vendor states 100,000+ organizations use it, while the rename announcement gives a harder and more meaningful figure: Fillout just crossed 10,000 paying customers. The team describes itself as small and experienced, with members who previously worked at Microsoft, Retool and Jet.com. Founding year, headcount and funding are not published.
The structure is unusual in a way worth understanding before comparing prices. Every plan — free included — carries unlimited forms and unlimited seats. What you are buying as you move up is monthly response volume plus branding and administrative control. That means the right comparison against a seat-priced competitor is not sticker price but total cost at your team size and submission volume, and for a multi-person team the difference is often large.
The free tier is $0 and gives 1000 responses per month with unlimited forms and unlimited seats, plus a feature set that includes 50+ field types, form embedding, payment collection, answer piping, scheduling, PDF generation, conditional logic, file uploads, workflows, calculations and pre-fill fields. Starter at $15 per month, or $180 billed annually, raises the allowance to 2,000 responses and adds all question types, custom endings, login forms, redirect on completion, CAPTCHA, custom themes and logo placement. Pro at $40 per month ($480 annually) gives 5,000 responses and adds custom emails, branding removal, custom share links, custom fonts and favicon, and custom CSS. Business at $75 per month, or $900 annually, lifts responses to unlimited and adds form analytics, custom domain, custom code, partial submissions, pre-fetch data and priority support. Enterprise is custom-priced and adds SSO, audit logs, dedicated support and unlimited workflow runs.
Two boundaries deserve explicit attention when choosing. First, the jump to unlimited responses only happens at Business, so any high-volume public form has a fairly clear cost floor. Second, EU data residency is an enterprise-level entitlement rather than a plan feature, which for European buyers can make the practical entry point far higher than the published tiers suggest. Prices and allowances change; the official pricing page is the authority.
Yes, and the free tier is substantial: 1,000 responses per month with unlimited forms and unlimited seats, plus conditional logic, file uploads, payments, scheduling, PDF generation and workflows. The main reason to upgrade is response volume rather than missing features.
Plans are priced by monthly responses, not per user. Free gives 1,000 responses, Starter $15/month gives 2,000, Pro $40/month gives 5,000, and Business $75/month makes responses unlimited. Annual billing is $180, $480 and $900 respectively, and Enterprise is custom-priced.
As many as you like. Every tier carries unlimited seats and unlimited forms, which is the product's most distinctive commercial trait and the main reason it can be cheaper than seat-priced alternatives for a team.
Yes. Payments, signatures, scheduling and PDF generation are built-in modules rather than integrations, and payment collection is available even on the free tier, with Stripe as the payments subprocessor.
In the United States by default. EU storage is available only to customers on enterprise-level services, so European buyers with data residency requirements should confirm terms before committing.
The privacy policy states SOC II Type 2 Compliant and 256-bit AES data encryption, and addresses GDPR through standard contractual clauses. HIPAA is not mentioned; if you handle protected health information, seek explicit confirmation before using the product.
The policy commits that data obtained through Google Workspace APIs will not be used to develop, improve, or train generalized AI and/or machine learning models. Note separately that OpenAI and Microsoft Azure are listed subprocessors for AI and transcription features. On retention, the policy says it will retain your Personal Data for as long as is necessary to fulfil the stated purposes or to comply with legal obligations, and deletion can be requested by email.
In March 2026 the parent company was renamed Zite, but Fillout stays Fillout, now under the Zite umbrella company, with the product and your forms remaining at fillout.com under the same account. The legal entity is Restly, Inc., doing business as Zite. The same announcement set out what would change on the product side, including a connection to Zite Database and a rollout of fine-grained permissions, groups, and more flexible access control.
No separate mobile app is listed. Fillout is a web application and forms are designed to be embedded and filled in a browser, so test the mobile respondent experience directly before publishing a public form.
All three cover the core form-building job. Fillout's differentiators are the unlimited seats on every tier, the breadth of built-in modules such as scheduling, payments and signatures, and the unusually complete free plan. The trade-off is far less independent review and media validation than the more established names.
