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Reve

Reve is an AI image generator and editor built on a layout-first model that plans composition before rendering at native 4K, so designers can change any single element by chat, sketch, or drag-and-drop without regenerating the whole picture.

Image EditingImage GenerationDesign Tool#Api Available#Video Generation#Text To Image
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Aug 21, 2026
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app.reve.com
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Reve Product Information

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Aug 21, 2026
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What is Reve?

Reve is an AI image generator and editor that lets you create, edit, and remix images by combining natural-language edits with a drag-and-drop editor. Where most image models take a prompt and hand back a flat picture, Reve is built on what the company calls a layout-first architecture: the model reasons about structure, hierarchy, and spatial relationships before it renders, organising the image into labelled, addressable regions. The practical consequence matters more than the theory. Because every element in the picture is separately addressable, you can change one object, one line of text, or one part of the background and re-render just that region — instead of rolling the dice on a whole new generation and hoping the parts you liked survive.

The second defining trait is resolution. Reve renders at native 4K x 4K resolution, a true 16 megapixels, with no upscaling step, which is why the product markets itself around production work rather than social thumbnails: graphic design, art direction, product photography, portraits, interior design, fashion, filmmaking, architecture, and post-production all appear on its own list of target scenarios. The current model generation is Reve 2.1, released in July 2026 just a month after Reve 2.0, and the company describes itself as an independent lab that trains at a fraction of the compute used by the larger labs it ranks alongside. Its earlier model, Reve Image 1.0 (codenamed Halfmoon), first drew attention when technology press reported it topping the Artificial Analysis Image Arena for image generation quality ahead of Midjourney, Imagen 3, Recraft and FLUX.

One piece of company news is worth knowing before you build a workflow on it: in July 2026 Reve announced an investment from OpenAI, with members of its AI research team joining OpenAI to lead multimodal research, while stating that Reve continues to operate independently and that existing products, including Reve.com, will continue.

Core Features

  • Layout-first generation: Rather than mapping a prompt straight to pixels, the model plans a structured layout — hierarchical regions each carrying position, size and a local description — and then renders it. This is what makes precise composition control and region-level editing possible at all.
  • Native 4K rendering: Every native 4K image comes out at 4096 by 4096, a genuine 16 megapixels produced by the rendering architecture itself rather than by an upscaler bolted onto a smaller image. Detail survives repeated rounds of editing.
  • Region-level precision editing: Because each element is addressable, a single region can be changed and re-rendered without disturbing the rest of the frame. This is the difference between iterating on a design and gambling on a re-roll.
  • In-image text rendering: Reve was trained specifically for typography, and version 2.1 handles dense, legible type set inside the image, now extended to foreign scripts — the signage, packaging, menus and labels that most image models still render as warped pseudo-lettering.
  • References: Point the model at images you like and reuse their direction. References maintain facial features, proportions, and presence across scenes, so a character stays recognisable between shots, and they equally capture a style, palette, lighting setup, pose or composition. Named references are invoked with an @ mention.
  • Templates: Start from an existing design and swap in your own product, copy, images or logo; the rest of the template re-harmonises around the change — trading a soda can for a perfume bottle, or turning a birthday layout into an anniversary one.
  • Reframe: Reshoot pushes in or out up to 10x in either direction, and Relayout re-formats a finished image into a different aspect ratio, turning a portrait shot into a landscape banner or a landscape into a vertical story frame.
  • Direct editing tools: Move, resize or recolor any object; sketch an annotation to show the model what you mean; apply preset or custom shader effects; and use Live Layers to compose text and images as editable layers rather than one flattened output.
  • Teams workspace: Shared albums and projects act as a single source of truth so references, edits and iterations stay intact as work moves from concept to approval to delivery.
  • API and agent access: The Reve 2.1 API exposes both familiar create/edit endpoints and experimental endpoints that decouple layout creation, editing and rendering, with a published skill.md so coding agents can read an image's structure and change one element deliberately.
  • Video via Veo: Video generation is available inside Reve through an integration with Google's Veo models rather than an in-house video model.

Use Cases

  1. Marketing and campaign design: Teams produce on-brand key visuals, social variants and ad creative where the text in the image has to be exactly right. References hold a palette and subject consistent across a campaign, Templates handle the variant grind, and Relayout re-cuts one hero image into every platform's aspect ratio without a designer redoing the crop by hand.
  2. Packaging, signage and product renders: The combination of accurate in-image typography and native 4K output makes Reve usable for mockups where labels, menus and packaging copy must be readable — the exact places where earlier image generators broke down. Product photography and product rendering both appear on the vendor's own scenario list.
  3. Concept development and art direction: Art directors explore compositions with a model that respects spatial instructions, then refine individual elements rather than regenerating. Annotations let you sketch the change you want directly onto the frame, which is closer to how direction actually gets communicated.
  4. Interior design and architecture visualisation: A contract interiors firm cited by the company reports compressing weeks of concepting into days, using shared projects to keep client-facing iterations organised.
  5. Editorial, film and post-production: Reframe and Live Layers cover the practical end of the pipeline — reformatting stills for different placements, compositing text over imagery, and adjusting a shot without losing the elements that already work.
  6. Automated creative pipelines: Through the API, studios and product teams generate or edit images programmatically, and the layout endpoints let an agent apply one consistent edit across a batch of images rather than re-prompting each one.

How to use Reve

  1. Go to reve.com and create an account. The free tier requires no purchase — new accounts receive an introductory allocation of creative energy with a daily refresh after that.
  2. Describe the image you want in the chat interface, or upload a starting image. Set the aspect ratio before you generate if you already know the final placement.
  3. Add references for anything that must stay consistent: a style you want applied, a person whose features must carry across shots, a palette, or a lighting setup. Name each reference and call it later with @.
  4. Generate, then edit rather than re-roll. Select the object or region you want changed and describe the change, sketch an annotation over it, or move and recolour it directly in the editor.
  5. Use Live Layers when text and imagery need to stay independently editable, and apply effects or shaders for a consistent visual treatment.
  6. Reframe the finished image into each format you need, then export. For repeatable production work, move the same flow to the Reve 2.1 API, or install the Chrome extension to capture references from the web straight into your account.

Tips & Best Practices

  • Describe spatial relationships explicitly: A layout-first model rewards prompts that state where things go relative to one another. Saying what sits left, right, behind or in front is more effective here than adding more style adjectives.
  • Edit instead of regenerating: The whole point of addressable regions is that you do not have to start over. When one element is wrong, change that element — you keep everything the previous generation got right, and you spend less energy.
  • Build a reference library early: Named references are how brand consistency actually holds across a project. Set up a style reference, a character reference and a palette once, then reuse them rather than re-describing the same look in every prompt.
  • Set the aspect ratio before the hero shot, use Reframe after: Generating at the intended shape avoids awkward recomposition, while Reframe handles the secondary formats you did not plan for.
  • Give text its own attention: In-image typography is a strength, but proof it like a designer would. Check spelling, line breaks and any non-Latin script before the image ships.
  • Mind the free-tier visibility rule: Output created on a Free Account may be made available to and searchable by other users on Reve's Inspiration page. If the work is confidential or client-owned, use a paid account.
  • Turn off training if your work is proprietary: Paid accounts can opt out of model training from the Account page, and the opt-out only applies to content created after you set it — so set it before you upload the sensitive material, not after.

Who is Reve for?

  • Graphic designers and art directors: Professionals who want an AI image editor for composition control and correct typography rather than an attractive accident, and who iterate on a design instead of re-rolling it.
  • Marketing and brand teams: Teams producing campaign variants at volume where the same subject, palette and brand system have to hold across every asset and format.
  • Product and packaging designers: Anyone mocking up labels, packaging or retail signage where the text inside the image has to survive scrutiny at full resolution.
  • Interior designers and architects: Practitioners who present concept visuals to clients early and revise them repeatedly before anything is committed.
  • Film, editorial and post-production creatives: Users who need stills reframed across formats and composited with editable text layers.
  • Developers and technical teams: Engineers building creative automation on the REST API, especially those wiring image work into coding agents through the layout endpoints.
  • Solo creators on a budget: The daily free allowance and a 7.99 dollar entry tier make sustained experimentation realistic without an upfront commitment.

Platforms

  • Web app: The primary interface at reve.com, combining a chat-driven generation flow with a drag-and-drop editor. No installation required.
  • Chrome extension: Hover over any image on the web to save it into your Reve account as a reference, palette, album entry or template; saved items sync live into existing projects.
  • API: The Reve 2.1 REST API offers straightforward create and edit endpoints plus experimental Full Layout Control endpoints that separate layout creation, editing and rendering. A published skill.md makes the API usable directly from coding agents. API pricing is handled separately through the API console.
  • Teams: A shared workspace tier with albums and projects for collaborative review and delivery.
  • Video: Available inside the product through a Veo integration — Veo 3.1 by default with a faster variant, clips of 4, 6, or 8 seconds, 720p or 1080p, landscape or portrait with some path-dependent restrictions, and system-generated audio only.

Pricing & Plans

Reve runs on three plans and a consumable allowance the company calls energy. The Free plan costs nothing: new accounts receive an introductory allocation of creative energy and a daily refresh thereafter, which makes it genuinely usable for evaluation rather than a one-shot trial. Paid tiers are Lite at 7.99 US dollars per month and Pro at 19.99 US dollars per month, plus tax where applicable, both billed monthly and cancellable at any time from the Account tab. Lite provides five times the energy of the free tier and Pro one hundred times, with storage scaling on the same multiples.

Video is metered separately from image energy. Free and Lite accounts receive only a one-time video allowance granted at sign-up, while Pro includes 250 video energy per month and additionally permits standard energy to be spent on video, capped at 100 per day. Two details deserve attention before you commit. First, energy is defined in the Terms of Service as a daily usage limit that depletes with use; Energy has no cash value and cannot be reloaded, resold, transferred, or redeemed, and unused amounts expire without a refund. Second, model-training treatment differs by tier: the plan comparison marks the free tier as default opt-in only, while Lite and Pro accounts get an opt-out. API usage is priced separately through the API console. Prices and allowances change as the product iterates, so confirm on the official plans page before subscribing.

Alternatives

  • Midjourney: Generally regarded as producing more aesthetically interpreted, stylised output, where Reve aims at literal prompt adherence and layout control. Choose Midjourney for look, Reve for precision and legible text.
  • OpenAI's image models: The models that currently sit above Reve on the public arena leaderboards, with strong instruction following and broad ecosystem integration; Reve's counter-argument is native 4K plus region-level editability.
  • Google Gemini / Imagen models: Fast, widely integrated and strong on photorealism, though without the addressable-layout editing model that defines Reve's workflow.
  • Adobe Firefly and Photoshop generative tools: The incumbent choice for teams already inside Adobe's pipeline, with mature layer-based editing and licensing designed for enterprise comfort; Reve competes on generation quality and speed of iteration rather than on suite integration.
  • Canva and template-first design tools: Better suited to non-designers who want brand-locked templates and simple workflows; Reve is aimed at users who need the generated image itself to be correct at production resolution.

Limitations & Considerations

  • Ownership is broad but not absolute: The company states plainly that you own the content you create and are free to use it for any lawful purpose, including commercially, across all three plans. The Terms qualify this: ownership may be subject to third-party rights in any reference or user content you used, outputs are not warranted to be unique or protectable by IP law, and the assignment does not stop Reve from assigning rights in similar output to other users.
  • Free-tier output can be public: Output created on a Free Account may be made available to and searchable by other users on Reve's Inspiration page, with a perpetual licence granted to Reve and other users. This is a real constraint for client or pre-launch work.
  • Training opt-out is paid-only and forward-looking: Only paid accounts can opt out of model training, and the opt-out applies solely to content created after the setting is enabled.
  • Energy expires and is non-refundable: The daily allowance model means unused capacity simply lapses; energy cannot be transferred, resold, or converted to cash.
  • Video capability is borrowed and constrained: Video runs on Veo rather than an in-house model, with clips limited to 4, 6, or 8 seconds, no square format, portrait unavailable on the reference-driven path, and no custom audio uploads. Treat it as a companion feature, not a video production suite.
  • Very fast iteration cadence: Between June and August 2026 the product shipped two model generations plus Live Layers, Color, the API, Reframe, Teams, Templates and a Chrome extension. Features and behaviour can change between one project and the next.
  • Thin third-party review base: Independent reviews are scarce — the Product Hunt listing shows a 5.0 rating from a single review, which is not a meaningful sample. Judge the product on your own test generations rather than on aggregate scores.
  • Company direction is in transition: The OpenAI investment and the departure of research staff to OpenAI do not change the product today, but they are worth factoring into a long-term platform bet.
  • Accounts are 18+: Registration requires being over 18, and holding more than one free account to stretch the free allowance is explicitly prohibited.

FAQ

Q1. Is Reve free to use?

Yes. The Free plan gives new accounts an introductory allocation of creative energy plus a daily refresh, so you can keep testing over time rather than burning a single trial. Paid plans are Lite at 7.99 dollars and Pro at 19.99 dollars per month, plus tax.

Q2. Can I use Reve images commercially?

Yes. Reve states that you own the content you create and are free to use it for any lawful purpose, including commercially, on all three plans, and that you keep ownership of past work even if you unsubscribe. You remain responsible for ensuring the output does not infringe third-party rights.

Q3. What resolution does Reve output?

Native 4K — 4096 by 4096, a true 16 megapixels rendered directly rather than upscaled from a smaller generation. That resolution holds through iterative edits.

Q4. What makes layout-first generation different?

The model plans a structured layout of labelled regions before rendering. Because each region is addressable, you can edit one element and re-render only that part, which gives far more predictable control over composition and text placement than prompt-and-pray regeneration.

Q5. How good is Reve at text inside images?

Text rendering is one of the model's explicit design goals. Reve 2.1 produces dense, legible type inside the image and extends that to foreign scripts, which suits signage, packaging and editorial layouts. Proofread anyway before shipping.

Q6. Does Reve have an API?

Yes. The Reve 2.1 API provides ready-to-use create and edit endpoints plus experimental Full Layout Control endpoints that decouple layout creation, editing and rendering. A published skill.md lets coding agents work with images structurally. API pricing is separate from the subscription plans.

Q7. Can Reve generate video?

Yes, through an integration with Veo rather than an in-house video model. Veo 3.1 is the default with a Fast variant available, clips run 4, 6, or 8 seconds at 720p or 1080p, square format is unsupported, and audio is generated rather than uploaded.

Q8. Is my work used to train Reve's models?

It depends on your plan. Paid accounts can opt out of model training from the Account page, effective for content created after you enable it. The plan comparison lists the free tier as default opt-in only, so free users do not get that switch.

Q9. Is my output private?

Not automatically on the free tier. Output created on a Free Account may be made public on and searchable through Reve's Inspiration page, with a perpetual licence granted to Reve and other users. Use a paid account for confidential work.

Q10. How does energy work?

Energy is a daily usage limit that depletes as you generate and edit. Lite carries five times the free allowance and Pro one hundred times, with video metered separately. Energy has no cash value, cannot be transferred or resold, and expires unused without a refund.

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