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xoul.ai is an AI character chat and storytelling platform where people can create characters, explore scenarios and build worlds. The company calls its characters Xouls. Its FAQ describes sharing these creations with friends; the site also presents existing characters and scenarios to explore.
A Xoul can represent a single character, a setting with a cast, or another premise. Its description supplies information for the model to use in conversation. The creation guide gives examples ranging from a character's appearance and relationships to the rules of a fictional world. The text in the Description appears on the character's profile. The guide describes the Advanced Definition as visible to the AI rather than other people.
A character's name, gender and age are fields in the creation interface. A Description, Advanced Definition and Chat Samples share a character allowance: the hosted guide lists 12,000 characters overall, or 17,000 for Gold subscribers. Samples show how a character should speak. An Intro can establish the premise and appears at the top of the chat, while a Greeting provides the opening message. If the greeting is left blank, the guide says a small model generates one when a chat starts.
A creator can also select a voice or create a custom one. The service's voice terms require the user to certify that they have the necessary rights or consents to upload and clone voice samples.
The character's public handle is a separate identifier from its display name. The guide describes the handle as a permanent URL, limited to letters, numbers, periods and hyphens; it says handles cannot be changed or reused after deletion. An icon is required, and the documented choices are generating one with Cells, selecting a prepared image or uploading a custom image. The guide says images must not be explicit and that graphic explicit images will not be approved for public display; pictured characters must appear to be adults.
A creator can leave the default dialogue and narration formatting in place or use an option to override it. According to the guide, enabling the override removes the platform's default formatting instructions and lets the model focus more on the format specified in the Xoul, its greeting and its examples. The result still depends on the model's response; the setting is a way to provide instructions, not a fixed-format guarantee.
The Persona describes the character that the user plays, while the model plays the Xoul. The hosted guide says a Persona can be selected, edited or created from the profile, and a new one can also be created within a chat. Its description is information the model treats as known about that character. The guide cautions that even explicitly marking a detail as secret does not guarantee that the model will keep it out of a response.
A Scenario card supplies the premise of a chat and can be used with Xoul cards. For a one-character story, a Scenario without an embedded Xoul lets the user choose one at setup, while a Scenario with one embedded Xoul is tied to that character. For a multi-character story, a Scenario with two to eight embedded Xouls starts a group chat in which characters can be added or removed.
Scenario creators can enter an objective and generate four Meters from it. Meters are displayed in the chat information panel as trackers for aspects of the story. The guide notes that a model may change a Meter in an illogical way, leave it stuck, or produce nonsensical amounts. A Scenario can include its own system prompt; the guide says it overrides the built-in prompt and the Xouls' custom response styles. A user can select a custom prompt of their own.
A Lorebook is a collection of entries that can provide supplementary information when a model generates a response; the guide cautions that entries will not always be referenced. Up to three Lorebooks can be attached to a Xoul, and chat participants can remove or replace those supplied with it. This makes a distinction between a character's foundational definition and supplementary background material rather than a guarantee that every detail will appear in every reply.
The creation guide describes three response styles: Roleplay for character-focused replies, Novel for slower descriptive prose, and Realistic for shorter, less narrative-heavy replies. It also documents a Custom style that replaces the service's system prompt with the creator's own instructional prompt. These styles describe the instructions offered to a model; they do not promise that generated responses will always follow them.
The separate Lorebook guide lists up to 250 entries per book and up to 1,500 characters per entry. It says no more than three entries are pulled into the context for an individual reply, even when a chat uses three books. Entries are selected through keyword matching and, when there is no keyword match, a semantic retrieval process. The guide distinguishes an entry's title, which is not included in the model context, from its content, which is included when the entry is selected. The size of the library therefore should not be confused with the amount sent for each response.
The FAQ describes Bacchus as its fastest, lightest model, Jupiter as its medium-sized model and the default for new users, and Zenith as a model for longer roleplay and storytelling. It assigns different energy costs and subscription access to them. The character chat service also uses a separate currency, Cells, for features such as images, voice messages and calls.
The hosted guide distinguishes Public, Unlisted and Private visibility for content, depending on the content type. Public content can appear in search results and profiles. Unlisted content is accessible by direct link but is omitted from those listings; the guide says Lorebooks do not have an Unlisted option. Private content is described as usable and visible only to its creator. These are sharing controls for the content itself and should be read alongside the separate Terms provisions on the company's access to Content.
The service is positioned for entertainment and storytelling through AI characters and scenarios. It suits people who want to write a character definition, open a scene and converse inside that setting, as well as creators who want to share their work with others. The Terms specify that users must be at least 18 years old and do not permit those under 18 to use or register for the service.
xoul.ai is available as a website. An Apple US lookup captured on November 1, 2026 identifies Xoul Inc. as the seller of Xoul AI - Imagine Anything. The listing includes iPhone and iPad devices. The lookup recorded a 17+ advisory. It lists infrequent or mild sexual content and nudity among its advisories. That listing is distinct from the company's Terms, which prohibit use by people under 18.
The FAQ describes a free allowance of 100 energy per day, typically enough for 25–50 messages depending on the model. Energy refills 24 hours after the session starts. It states that new registered users receive a seven-day free trial, without a charge during the trial; the subscription remains suspended until the user chooses a paid plan.
| Plan | FAQ monthly price | Monthly Cells |
|---|---|---|
| Green | $7 | 50 Cells |
| Purple | $14 | 250 Cells |
| Gold | $28 | 600 Cells |
The FAQ describes Green as including chat and profile customization, unlimited regenerations and better memory, alongside unlimited Jupiter. Purple adds unlimited use of all chat models, a higher monthly Cell allowance and improved streak rewards. Gold adds a larger definition and Persona limit, priority chat speed and a higher Cell allowance. Its memory descriptions are relative rather than numerical memory guarantees.
The price list is a description of the plan rather than a promise of a particular number of generated images or calls: those features consume separate Cells, with the cost depending on the action.
Green subscribers receive 400 energy per day; Purple and Gold subscribers have unlimited energy. The daily free allowance and paid usage rules are model-specific. The FAQ lists one energy per Bacchus message and three per Jupiter message for free users, compared with six per Zenith message for free and Green users. It also states that paid users have unlimited Bacchus and Jupiter use, and Purple and Gold have unlimited Zenith use. Consequently, a daily energy balance alone does not specify one fixed number of replies across all three models.
Energy covers character messages; Cells are a separate currency for multimedia features. The FAQ lists voice playback at 2–14 Cells per message depending on length, calls at 10 Cells per minute, image generation at 1–6 Cells depending on the model, video generation at 20–60 Cells depending on the model, and voice creation at 30 Cells.
Monthly subscription Cells refresh each billing cycle and do not carry over. The FAQ says purchased Cells are permanent and used after monthly Cells. It also describes earning permanent Cells through login streak rewards. Users can watch up to 20 ads a day to gain energy, but the FAQ says this cannot raise energy above the daily maximum.
The Terms state that purchases are non-refundable. A subscription can be cancelled from account settings, with cancellation taking effect at the end of the current paid term. The Terms also state that subscriptions renew automatically unless cancelled.
Xoul's Terms prohibit sexually explicit or pornographic content, including in chats, character creations, images and audio. The FAQ says characters or scenarios containing pornography or nudity will be removed, and minor characters are not allowed even as background characters. The Terms say that people and characters in Contributions must be and appear to be adults. The company says automated systems and human review may block, quarantine, restrict or remove prohibited material, and that generated output may be incorrect or offensive.
The guide says new or edited public and unlisted content is checked by automated moderation, and human moderators can return visible content to Private or take account action for violations.
The FAQ says conversations are not visible to other users or the public and that only the user can access their conversation history. The FAQ also says Xoul does not sell or share conversation data with third parties. The Terms separately reserve the company's right to access, review, screen, edit, modify or delete Content. These are statements in different documents, and the latter is broader than the FAQ's description of chat history access.
The privacy policy lists chat messages, created characters and scenarios, and uploaded images among user content it may collect. It describes regional privacy rights that may include access to a copy, rectification, erasure, restriction and data portability, subject to applicable conditions. On an account termination request, the privacy policy says the account and information will be deactivated or deleted from active databases, but some information may be retained for fraud prevention, troubleshooting, investigations, enforcement or legal requirements. The policy says it automatically collects technical and usage information such as IP address, browser and device characteristics, pages viewed and actions taken. It describes potential disclosures to vendors that perform services such as storage, payment processing, support, analytics and fraud prevention. The privacy policy also says information may be shared with Google Analytics to track and analyze service use. It also says personal information shared in public areas may be visible to others and publicly available outside the service. Payment data is described as handled and stored by Stripe. These descriptions concern personal information generally and do not by themselves specify which vendor receives a particular chat.
The privacy policy says personal information is kept for as long as necessary for its stated purposes, unless a longer period is required or permitted by law; no stated purpose requires retention longer than the account period. When there is no ongoing legitimate business need to process personal information, the policy says it will delete or anonymize it; if that is not possible, for example because it is stored in backup archives, it will securely store and isolate it from further processing until deletion is possible. The privacy policy also mentions guardian consent for a minor's use. The Terms say under-18s cannot use or register for the service.
Users retain any ownership rights they previously held in submitted Content but grant Xoul a broad license to use and distribute it. For submitted Content, the license is described as worldwide, transferable, sublicensable, perpetual and irrevocable, and includes operating and improving the service. A separate Contributions section describes a license that also permits uses for commercial and advertising purposes, including names, images and voices where provided. The Terms say a Contribution may be viewable by other service users. The Terms require the necessary rights and permissions for submitted material. For each identifiable individual in Contributions, the Terms require users to have that person's written consent, release, and/or permission to use their name or likeness in the Contributions as contemplated by the service and the Terms. They also say the service is not tailored to industry-specific requirements such as HIPAA or FISMA and restrict use where interactions would be subject to those rules. The Terms restrict commercial endeavors except those specifically endorsed or approved by the company. The custom-voice provisions separately prohibit commercial use of that service. They also require certification of rights or consent to upload and clone a voice. In the Custom Voice Service's prohibited-use list, the Terms prohibit users from using any part of the Services or their Output in a dataset that may be used to train, fine-tune, develop, test or improve machine-learning or AI technology. This user restriction does not state whether Xoul trains on conversations.
The company says users can delete individual conversations or their entire chat history.
Xoul says its plans can be billed monthly or yearly, with yearly billing saving 20% against the monthly price.
According to Xoul, a broken streak resets to day one and removes energy bonuses earned from the streak. Cells and collectible items earned during the streak remain.