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Seismic

Seismic is an enterprise sales enablement platform that manages governed sales content, training, coaching and buyer engagement in one system, now extended with Aura AI agents and the merged Highspot product line.

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Sep 28, 2026
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Seismic Product Information

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What is Seismic?

Seismic is a sales enablement platform sold to companies as the Seismic Enablement Cloud, a subscription service that brings sales content, training, coaching and buyer engagement tools into one system for customer-facing teams. The company describes the Enablement Cloud as a market-leading, AI-powered sales enablement platform that gives revenue leaders confidence their teams are ready for buyer conversations.

Seismic in this sense is the enterprise enablement software, not the earthquake-alert apps or unrelated businesses that share the name. Founded in 2010, Seismic is best known for the Seismic Enablement Cloud.

The most important recent change is corporate rather than technical. Seismic and Highspot are now combined into one company that brings together governed content, customer engagement context and go-to-market expertise. Seismic's merger page gives the announcement date as August 18, 2026. The combined company says it serves 2,500 customers and 3.5 million users and plans to invest over $100 million a year in R&D. In a September 2026 interview, CEO Rob Tarkoff put the combined company's annual recurring revenue at about $600 million, with about $200 million of that coming from Highspot.

Seismic's own product pages still cite "approximately 2,000 organizations worldwide" as customers, while the merger page cites 2,500 customers for the combined business. The two figures describe different scopes rather than a contradiction.

Core features

Seismic organizes the Enablement Cloud into four areas: Enablement Execution, Buyer & Customer Engagement, Coaching & Development, and Enablement Strategy. The Enablement Cloud unifies the resources, training and coaching that customer-facing teams need, supported by AI-powered insights and streamlined workflows. Aura, the AI layer, is positioned as combining trusted business context, governed content and AI-powered execution, in contrast to generic AI copilots.

Content management and LiveDocs

  • Central library: Seismic Content is described as a centralized, AI-powered system that manages and activates sales content for revenue teams.
  • Governance: The content system offers full version control, governance and brand compliance so that teams stay aligned and on-message.
  • Search by context: AI-powered search is meant to surface sales assets by persona, role and buying stage inside the tools reps already use.
  • LiveDocs personalization: LiveDocs is the built-in tool that lets reps deliver personalized content in seconds without manual effort.
  • Performance data: Buyer engagement insights and content usage data are tied directly to pipeline and revenue reporting.

Aura AI agents

Aura AI is Seismic's AI layer, which the company says turns disconnected go-to-market data, content, conversations and workflows into coordinated revenue execution. The product page groups Aura's agents by the same enablement areas as the rest of the platform:

  • Content adaptation: Agents can adapt high-performing content into different formats, languages and learning styles for different audiences.
  • Content upkeep: AI-powered tagging, maintenance and organization are aimed at keeping the library current and easy to find.
  • Answers in the workflow: Reps can ask questions and get instant, contextual answers directly in the tools they use every day.
  • Meeting preparation: Aura prepares reps with AI-generated briefs, contextual content and insights tailored to the account and opportunity.
  • Practice scenarios: Reps can practice real customer conversations in scenarios based on the customer's own deals, products and top-performer behaviors.

Aura is presented as a product line within the platform; the pages checked this round do not say which Aura agents come with a given contract.

Learning, coaching and role-play

  • Training courses: Seismic Learning is used to create interactive online sales training courses and to simulate real-life scenarios with AI-powered role-plays.
  • Skills assessments: AI-driven skills assessments are designed to uncover hidden skill gaps so managers know where to focus coaching.

Meetings and Digital Sales Rooms

  • Meeting capture: Seismic for Meetings automatically captures action items and customer insights while a rep presents.
  • Shared deal space: Digital Sales Rooms centralize content for buying teams and let buyers comment, reply to threads and tag colleagues.
  • Engagement alerts: Sellers receive alerts showing what specifically buyers engaged with inside a room, which is meant to guide follow-up.
  • Access control: A secure login limits who can open a room, and custom buyer privacy settings support global privacy requirements.

The two tools are designed to work as a pair. After a meeting, recommended content and relevant clips of the recording can be shared through a Digital Sales Room, so the follow-up and the deal workspace stay in one place.

Guide

Seismic is bought through a sales-led process; in the pages checked this round there is no self-serve sign-up or free plan. A typical path from evaluation to rollout looks like this:

  1. Ask first questions online: The website offers an instant-answer chat for questions about Seismic or sales enablement before any sales call.
  2. Book a demo: Seismic asks for 30 minutes to show how the platform can drive revenue and reduce costs.
  3. Agree the contract: Subscriptions, user counts, service term and fees are fixed in an Order Form (see Pricing below).
  4. Scope implementation: Implementation, consulting and training are delivered as Professional Services only when set out in a separate Statement of Work signed by both parties.
  5. Connect existing tools: Out-of-the-box integrations can be installed from the Seismic Exchange, with self-service deployment guides and documentation for rollout.
  6. Assign named users: Each user account must belong to one designated individual, and a single account may not be shared by several people at the same time.
  7. Decide on generative AI: Seismic's generative AI features are opt-in by default, so they stay off until the customer opts in.

Seismic use cases and examples

Seismic's solution pages describe four recurring use cases:

  • Onboarding new hires: Seismic supports sales onboarding with personalized learning paths, contextual content and AI-powered tools for new customer-facing staff.
  • Product launches: Launch programs give teams the latest marketing-approved product launch content so sellers stay aligned while executing the go-to-market strategy.
  • Sales plays: Reps can start a sales play from ready-to-use templates, best practices, pre-approved messaging and sales training.
  • Advisor-led financial services: Advisors, wholesalers, bankers, relationship managers and agents get compliant content, real-time insights and guided workflows for client interactions.

Seismic's demo page also states that teams using the platform see 11% higher win rates, 33% more pipeline and 54% more sellers exceeding target. These are vendor figures, and the pages checked this round do not publish the method or sample behind them.

Who is it for

Seismic's audience pages and interviews point to four groups:

  • Complex and regulated enterprises: According to CEO Rob Tarkoff, Seismic has focused on complex enterprise workflows and regulated industries, financial services in particular.
  • Enablement teams: The platform is pitched at enablement teams that need to turn enablement strategy into measurable results by designing, measuring and optimizing their programs.
  • Marketing teams: Marketing teams are offered AI-powered automation and real-time insights to refine messaging based on what resonates with customers.
  • Revenue leaders: Revenue leaders are the buyers Seismic addresses with promises of faster deals and higher win rates through greater sales capacity and efficiency.

Access is organizational: under the terms, a user is an employee or contractor of the customer or its affiliates who has been authorized by the customer to use the Subscription Services.

Platforms

  • Web access: Under the terms, customers reach the Subscription Services through the internet via an account on Seismic's customer portal.
  • iOS app: The Seismic Software app on the App Store lets users access sales content, training and communications online and offline.
  • Android app: The Seismic app on Google Play showed a 4.4-star rating from 72 reviews and 10K+ downloads as captured on September 28, 2026.
  • Managed-device editions: A separate Seismic | Intune app is aimed at administrators who add security and protection policies to protect corporate data.
  • BlackBerry edition: The Seismic DocCenter app for BlackBerry will not operate without the necessary licenses from BlackBerry.
  • Integrations: Seismic connects with CRM, email tools, content authoring and hundreds of other applications, and cites 150+ integrations.
  • Custom builds: Teams that cannot find a connector can build custom integrations with Seismic's open APIs and extensible platform.
  • Aura outside Seismic: Aura is designed to work across Seismic, Slack, Microsoft, Claude and other tools rather than only inside the Seismic interface.
  • Salesforce channel: Seismic's software is sold through the Salesforce AppExchange, and its Aura AI runs inside Agentforce, Salesforce's agent platform.

For AI processing, Seismic says it uses the cloud infrastructure agreed with each customer at onboarding, and for third-party managed models, including GPT models, it relies on Microsoft Azure, Google Gemini and IBM watsonX.

Pricing

Seismic pricing is not published: in the pages checked this round there is no public price list, plan comparison or free tier, and the site routes buyers to a demo instead. What the public Terms of Service do spell out is how a contract works:

Contract elementWhat Seismic's terms say
Order FormEach Order Form sets out the Subscription Services, user quantities, Service Term and fees for a specific transaction.
BillingSeismic invoices subscription fees annually in advance, and customers pay within 30 days of receiving the invoice.
CancellationSubscription Services are non-cancellable, and fees are non-refundable subject to the termination section.
OverageIf usage exceeds licensed capacity and is not reduced within 15 business days of notice, Seismic issues an overage Order Form at its then-current rates.
TaxesFees are exclusive of all applicable taxes, which the customer is responsible for paying.

Capacity is monitored beyond seat counts: the terms name the number of users, supported instances and API calls as metrics Seismic tracks. The overage order co-terminates with the original Order Form, so extra capacity is billed only to the end of the existing term.

For current customers, Seismic states that the Seismic platform, contract and support remain the same today. On future pricing, Tarkoff said seat-based subscriptions are not going away because enterprises want predictable costs. He also said Seismic is working toward pricing tied to outcomes rather than usage, without giving a date or model.

Seismic alternatives

Highspot, long Seismic's direct rival, is now part of the same company, which changes how a comparison works.

  • Highspot by Seismic: Highspot's product now carries the "Highspot by Seismic" brand after the merger closed. According to Tarkoff, Highspot was built for a broader market of upper mid-market and lower enterprise customers. Comparing the two is now a choice between product lines of one vendor, not between competitors.
  • Salesforce Sales Cloud: Salesforce's Sales Cloud includes its own sales enablement tools, and Agentforce agents increasingly do work that enablement platforms have handled.
  • Letter AI: Letter AI's CEO argued that mergers in the category turn companies inward, predicted reduced support for customers on legacy platforms, and offered to buy out their contracts.

The Letter AI position is a competitor's argument, not an independent assessment of Seismic.

Limitations

Merger and contract boundaries

  • Two platforms, no consolidation date: The Highspot and Seismic platforms will both continue to be sold and supported for the time being, and Tarkoff declined to set a timetable for consolidating them.
  • Roadmap not yet public: Seismic says it will give the first in-depth look at its post-merger roadmap at its Seismic Shift conference on Oct. 12-15, 2026 in Carlsbad, CA.
  • Terms predate the merger: The public Terms of Service are dated September 6, 2024, so they predate the Highspot merger.
  • Third-party features can disappear: If a third-party provider stops making its materials available on reasonable terms, Seismic may stop providing the dependent features without any refund, credit or other compensation.

Privacy, AI and data use

  • Content ownership: The customer reserves and retains all right, title and interest in its Customer Content, including the IP rights in it.
  • Usage data: Seismic may use Customer Content to generate Usage Data and improve its products and services, but only in a form that does not disclose identifiable Customer Content, and Seismic owns that Usage Data.
  • Third-party model training: Seismic states that it does not send customer data to third parties to train their models.
  • AI product development: Seismic's AI FAQ answers no to using customer data to create or improve AI components, but adds that user feedback on AI features may be used to improve existing models and future products.
  • Permission-aware answers: Aura respects existing content permissions, so users only receive answers derived from content they have the right to access.
  • Certifications: Seismic says its generative AI features are covered by its SOC 2 Type II, ISO 27001 and ISO 27701 certifications.
  • Cross-border transfers: Seismic and its affiliates, including Lessonly and Percolate Industries, state that they comply with the EU-U.S., UK and Swiss-U.S. Data Privacy Framework programs.
  • AI labeling: An AI icon marks generative AI features in the interface, so users know when they are using generative AI.

The usage-data clause in the terms and the AI FAQ answer are worded differently and sit on different pages; neither page explains how the two statements relate to each other.

FAQ

Q1. Does Seismic publish its prices?

No. The pages checked this round have no price list or free plan; pricing is agreed per Order Form and invoiced annually in advance.

Q2. Are Seismic and Highspot the same company now?

Yes. The combined business operates under the Seismic name, and Highspot's product is branded "Highspot by Seismic". Both platforms remain on sale for now, with no consolidation date.

Q3. Can Seismic be used on a phone?

Yes. The iOS and Android apps give access to sales content, training and communications, including offline, and Intune and BlackBerry editions exist for managed devices.

Q4. Does Seismic use customer data to train AI models?

Seismic says customer data is not sent to third parties for model training or used to build AI components. User feedback on AI features may still be used, and the terms allow non-identifiable use of Customer Content to improve products.

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