MWM pairs an AI agent squad that builds native Swift and Kotlin apps with a free Console for revenue and ASO tracking, plus a revenue-share Publishing program for apps that already have traction.
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MWM is a French mobile app company whose platform covers three stages of an app's life: building it with MWM AI, running it with MWM Console, and scaling it through MWM Publishing. MWM AI is an AI mobile app builder in which a squad of AI agents plans, designs and codes native iOS and Android apps from a single chat.
MWM describes itself as a technology company covering the full mobile-app lifecycle: creation with MWM AI, operations with MWM Console, publishing with MWM Publishing, and its own studio (MWM Studio). The company was founded in 2009 and is headquartered in Boulogne-Billancourt, France; the contracting entity named in its terms is MWM SAS, a French simplified joint stock company.
Before the platform, MWM ran its own consumer app studio: its first app, edjing, launched in 2012, and the company says its portfolio has since passed 1 billion downloads. That operating history feeds MWM Intelligence, which MWM presents as a proprietary mobile data platform for competitive intelligence, revenue prediction and app market signals.
The three products are priced and governed differently. MWM AI is a credit-based subscription, MWM Console is free to start, and MWM Publishing is a selective revenue-share partnership rather than a plan you can buy. Treating MWM as a single app builder misses that split, so the sections below keep the three apart.
These pieces are designed to hand off to one another rather than stop at the code. Once an app built with MWM AI is live, it is connected to MWM Console automatically and for free, so revenue, rankings and store visibility can be followed without a separate setup. The company reports that over 100,000 apps have been created with MWM AI; that is a vendor figure, not an audited count of published apps.
The build flow runs inside one conversation, with each agent taking a stage:
Each stage draws on the plan's allowance, because credits are used whenever the squad works on planning, design, build, store assets, localization and other platform actions. A rough idea is not a blocker: Theo and Mira are meant to sharpen the concept and user experience before Cody starts building.
Publishing uses an application process rather than a checkout, and no pitch deck is required because MWM says it cares more about real data than slides.
The showcase apps and quotes are selected by MWM itself, so they illustrate intended uses rather than typical results.
MWM's own routing is straightforward: people creating a new app start with MWM AI, owners of a live app start with MWM Console, and apps already showing traction can apply to MWM Publishing.
Less suited: teams that want a web app as the main output, since the MWM AI pages reviewed this round describe native iOS and Android output only, and pre-launch projects hoping for Publishing funding.
Android support has shifted since launch. The launch press release said MWM AI was launching first on iOS with native Swift, with native Kotlin for Android "coming soon"; current product pages describe both iOS and Android output.
| Plan | Listed price | Monthly credits | App Store publications | Other listed inclusions |
|---|---|---|---|---|
| Pro | $49 per month | 300 | 3 | IAP and subscription monetization, ASO metadata, screenshot and icon generator, all-languages localization, MWM Console included, priority build queue |
| Pro+ | $149 per month | 1,000 | Unlimited | Full source code export, advanced analytics, icon studio, unlimited-language localization, MWM Console Full |
| Enterprise | Custom | Unlimited | Not stated separately | White-label and SSO, custom runtime and take-rate, dedicated support and SLA, unlimited seats, data export and API, security review |
MWM AI pricing is usage-based: each plan includes a monthly credit allowance that the AI squad consumes as it works. Once the monthly credits are used, on-demand tokens can be enabled and additional usage is billed based on consumption. Unused monthly credits roll over to the next billing period, capped at one times the monthly allocation, and rollover credits are spent first.
Paid plans are billed monthly in advance in U.S. dollars and renew automatically unless cancelled before the renewal date in account settings. The terms also say the services can be used under a free or paid plan, while the pricing page lists no free MWM AI tier; the two pages do not line up on what free access includes.
MWM Console is free, with some advanced sections and partner-only features reserved for apps selected for MWM Publishing. Publishing itself is not a subscription but a revenue-share partnership that is free to apply for, in which MWM funds user acquisition and operates growth while the app owner keeps the IP. MWM adds that there are no hidden setup fees, but external costs can still apply, such as Apple Developer Program fees, Google Play fees, store commissions and third-party services. Coverage of the launch reported that pricing started at €19 and rose with additional features, which differs from the plan prices listed above.
MWM's case against these rests on three things covered above: separate native Swift and Kotlin output, a free Console bundled with every launched app, and a Publishing track that can fund user acquisition. The alternatives above also target web output, which MWM AI does not describe.
The pages also differ on code export: the MWM AI ownership answer says app code can be exported directly, while the pricing table lists "Full source code export" only under Pro+.
Independent coverage found this round was limited to launch-period reporting that largely relays company statements; no independent test of build quality was found.
No. MWM states that MWM AI builds compiled native apps, in Swift for iOS and Kotlin for Android, rather than React Native, a webview or an HTML wrapper.
Console is free to start for any app, including apps not built with MWM AI. Some advanced sections and partner-only features are tied to MWM Publishing, and the Pro+ plan lists a "Console Full" tier.
You can enable on-demand tokens and keep building, with extra usage billed by consumption. Up to one month's allocation of unused credits carries over while a paid plan stays active.
The ownership FAQ says code can be exported to tools such as Xcode or Android Studio, while the pricing table reserves full source code export for Pro+. Nothing is exported for you after termination.
No. The app owner remains the owner and product lead. MWM earns through a shared-upside model whose structure depends on the app, the opportunity and the level of investment.
No, according to the terms. For third-party AI providers, MWM uses commercially reasonable efforts so that Customer Content processed on its behalf is not used to train their general-purpose models.
