MiniMax is an AI foundation model company whose multimodal lineup spans the M3 language model, H3 video generation and speech and music models, delivered through open weights, a developer API platform and agent-oriented products such as MiniMax Code. It serves developers and enterprises rather than being a single end-user app.
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MiniMax is a global AI foundation model company, and the first thing worth establishing is which layer of it this entry describes. The address it is listed under is the corporate and developer portal, not any single consumer application. Navigate it and you find five sections — Models, Product, API, Research and Company — which is the structure of an organisation that builds models and sells access to them, not of a product with one job. The company was founded in early 2022 with a stated mission of Intelligence with Everyone and a declared goal of advancing towards artificial general intelligence.
That distinction matters because MiniMax is widely known through its downstream products rather than its name. Hailuo, the video generation line, is a MiniMax model family, confirmed by the company's own pricing documentation. Talkie, a character chat application, runs on its own separate domain. Someone arriving here expecting a single video generator or chatbot will instead find a model catalogue and an API console. Both layers are real; conflating them is the most common error in third-party descriptions of this company.
The scale claims are substantial and come from the company itself. Its About page states that its models and AI-native products have cumulatively served over 300 million individual users across over 200 countries and regions, plus more than one million enterprises and developers. These are vendor-published figures without independent audit, and worth noting they have moved quickly — third-party reporting on the company's IPO prospectus cited over 200 million cumulative users as of September 2025, so any user count attached to this company dates quickly. The corporate entity disclosed in the site footer is MAX BETA PTE. LTD., a Singapore-registered company, which reflects the international arm of the business.
The most consequential recent fact is not on the website at all. In January 2026 MiniMax Group listed in Hong Kong, and independent reporting recorded that the shares closed at HK$345, up 109% from its offer price of HK$165 on the first day, raising HK$4.8 billion, roughly $620 million. The founders, chief executive Yan Junjie and chief operating officer Yun Yeyi, both previously worked at SenseTime, and the company's backers include Alibaba and Tencent. It is now a publicly listed company whose financial disclosures are a matter of record — which, as the limitations section notes, cuts both ways.
MiniMax splits pricing along one axis, and the documentation states it plainly: real-time per-call billing under API Pricing, or fixed monthly quotas under Subscription Plans, with each category having its own key system. The first is aimed at enterprises with variable load; the second at individuals and small teams who want predictable spend.
On the pay-as-you-go side, the published rates are the most concrete pricing evidence available for this company. For M3 at or below 512k input tokens, the documented rate is $0.30 per million input tokens and $1.20 per million output tokens, both marked as reflecting a standing 50% discount, with prompt cache reads at $0.06. Above 512k input tokens the rates double. That input-length tier is easy to miss and matters a great deal for exactly the long-context workloads the million-token window is meant to enable.
The subscription side has three published tiers: Plus at $20 a month, Max at $50 and Ultra at $120. The differentiator between them is not only quota but concurrency — the documentation describes each tier by how many agents it comfortably supports, from three to four at the entry level up to six or seven at the top. Quotas operate on 5-hour rolling and weekly windows rather than a single monthly allowance, which shapes how bursty work can be.
The exclusions are the part to read carefully. Subscription coverage spans the main lineup, but the documentation notes that a small number of special models, naming H3, voice design, rapid voice cloning and others, are not currently supported. Separately, video packages support Hailuo video models while H3 requires pay-as-you-go or a custom sales arrangement. Anyone budgeting around the newest video model should confirm the billing path before assuming a subscription covers it.
What can be verified directly on the site is the consent layer rather than the full policy text. The site operates a tiered cookie consent mechanism that goes beyond a simple accept banner: users are told they may reject non-essential cookies or personalize the types of cookies they would like to allow, with explicit Reject All and Customize controls alongside the accept option, and a linked cookie policy. The stated purposes are to enhance site navigation, analyze site usage, and assist in our marketing efforts.
The operating entity for the international site is disclosed in the footer as MAX BETA PTE. LTD., a Singapore-registered company. This matters for data governance questions, because the jurisdiction of the contracting entity determines which regime applies, and for a company headquartered in China with a Singapore international arm this is not a trivial detail. Enterprise buyers should confirm which entity their contract is actually with.
Beyond that, this section deliberately stops short. The privacy policy is served through a client-rendered application shell that returned no stable policy text during research, so no specific claims about retention periods, training data use, or data subject rights are made here. Anyone with a compliance requirement — particularly around whether API inputs may be used for model training, which is the question that matters most for enterprise adoption — should obtain the current policy and a data processing agreement directly from the company rather than relying on any third-party summary, including this one.
A company, and this entry covers the company and its developer platform rather than any one application. MiniMax is a global AI foundation model company founded in early 2022. Its products — MiniMax Code, MiniMax Hub, MiniMax Audio, Talkie and the Open API Platform — are built on models it develops itself. Several are better known than the parent brand, which is the usual source of confusion.
Hailuo is MiniMax's video model line, not a separate company. The relationship is confirmed by the company's own billing documentation, which states that video packages support Hailuo video models while noting that the newer H3 model is not yet covered by those packages. So Hailuo sits inside MiniMax rather than beside it.
M3 is the flagship language and agentic model. Its distinguishing features are a self-developed sparse attention architecture — MSA (MiniMax Sparse Attention), a new attention architecture proposed by the team — a context window up to one million tokens, and native multimodality including image and video input. The company claims it is the first and only open-weight model to bring all three together.
They are open weight, which is a meaningful but narrower claim. Weights are published through official Hugging Face and GitHub organisations and can be downloaded and self-hosted. Whether a given release qualifies as open source in the strict licensing sense depends on the licence attached to that specific model, so check the repository terms for your intended commercial use.
For M3 at or below 512k input tokens, the documented rate is $0.30 per million input tokens and $1.20 per million output tokens, described as a standing 50% discount, with cached prompt reads at $0.06. Above 512k input tokens the rates double. Subscriptions are separate: Plus at $20 a month, Max at $50 and Ultra at $120.
They are two distinct billing systems with separate keys. The documentation describes real-time per-call billing under API Pricing, or fixed monthly quotas under Subscription Plans. Pay-as-you-go suits variable enterprise load; subscriptions suit predictable individual and small-team spend, but come with quota windows and model exclusions.
No, and this is the most important caveat in the pricing. The documentation states that a small number of special models, including H3, voice design, rapid voice cloning and others, are not currently supported under the standard plans. Confirm coverage for the specific models you need before subscribing.
It is publicly listed and well capitalised, but not profitable. Its IPO prospectus showed revenue of $53.4 million for the nine months to September 2025 against a net loss of $512 million over the same period, and the company itself said it remains in a nascent stage in terms of monetization and commercialization. Its January 2026 listing closed at HK$345, up 109% from its offer price of HK$165.
The site footer discloses the entity as MAX BETA PTE. LTD., a Singapore-registered company, for the international portal. The listed group is MiniMax Group, whose founders are chief executive Yan Junjie and chief operating officer Yun Yeyi, both formerly of SenseTime, with Alibaba and Tencent among its investors.
The site provides a tiered cookie consent flow letting users reject non-essential cookies or personalize the types of cookies they would like to allow, with stated purposes covering site navigation, usage analysis and marketing. The full privacy policy could not be retrieved as stable text during research because the legal pages are client-rendered, so for compliance purposes obtain the current policy and a data processing agreement directly from the company. （信息待验证）
