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eesel

Add AI agents to your helpdesk, Slack and store. Draft replies, route tickets and perform approved actions using your company's knowledge.

Customer SupportAI Agent#Helpdesk#Knowledge Base#Customer Service AI
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Nov 2, 2026
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What is eesel?

eesel (also branded eesel AI) provides AI agents for customer service, content and operations inside the apps a team already uses. Its AI customer support agent uses company knowledge to prepare replies and perform permitted work in an existing helpdesk. Content and ecommerce agents extend the service beyond support.

The helpdesk agent can draft replies for review or send them itself, triage, tag and route tickets, and answer from a help center, macros and past tickets. It can assist a person with drafts or run enabled actions automatically. Autonomy is vendor-described, not a measured resolution rate.

Core features

  • Action permissions: Actions have Auto, Needs approval or Disabled settings. Auto runs independently unless instructions require approval for a particular case; Needs approval waits for a person's decision; Disabled prevents use. These permissions do not define an entire workflow.
  • Human approval: Owners and Editors can decide approvals; Viewers can only see them. Forwarded links still require an editor sign-in. Slack matches the clicker's profile email to an editor's workspace email; a mismatch makes the click ineffective, with the dashboard link available instead.
  • Pending work: An unanswered approval stays pending and never runs after a timeout. The agent moves on and follows its instructions, usually leaving a note that a person will follow up.
  • Simulation: The Simulation skill replays past tickets and scores the agent's answers against what the team actually sent. This compares historical replies, without independently verifying correctness.
  • Activity and reporting: For Zendesk, Activity records the tickets handled, searches, actions, approvals, reasoning and skipped-ticket reasons. Reports shows volume, triggers and approvals over time. Written reports can also be requested from the agent or placed on a schedule.

Permissions govern available actions, instructions govern behaviour, and automations govern events. Instructions cannot override an approval requirement.

Guide

Set up a reviewed Zendesk reply

  1. Open the connection flow. Ask the dashboard chat to connect Zendesk, or open Integrations. Quick start reads the public help center only; Full connection adds tickets, macros, triggers and actions. Open its link and approve in Zendesk with a staff login.
  2. Select the knowledge to import. Full connection imports everything by default. In Choose what to import, untick Help Center, Macros or Past tickets to prevent downloading that source. In chat, specify exclusions before opening the approval link. Integrations > Zendesk shows source toggles and synced document counts.
  3. Produce a draft on an actual ticket. Ask in chat for a draft on an open ticket. It searches connected sources, shows the proposed reply and names the help-center article used, then offers an internal note or public reply.
  4. Save a correction. Tell it what to change, such as a missing step or sign-off. It rewrites the draft and offers to save the correction as a preference. Accept to add the rule, then read or edit it on Instructions.
  5. Create the event-driven work. Ask for an automation that leaves a draft internal note on each new ticket. Connecting alone does not start ticket handling. The automation combines a trigger with ticket-selection and handling instructions; it appears on Automations switched on.
  6. Read the result in Zendesk. Open the next incoming Zendesk ticket to read the draft note. Its instructions remain editable, but the trigger event is fixed; a different event requires another automation.

Use cases

Internal questions and connected work

Slack users can mention the agent in a channel or send a direct message. It answers in the thread from connected knowledge, links the source and handles follow-ups without another mention. It also looks up records and drafts replies in connected apps from that thread, separately from Slack's built-in AI.

Storefront product and order assistance

The Shopify AI agent answers shoppers in website chat, shows product cards with Add to Cart, and looks up live stock, orders and tracking. Its sources include products, pages, blog content and policies; actions include returns and shipping-address changes.

Show Cart displays the live cart, while checkout remains in Shopify checkout.

Who is it for

  • Support teams keeping their current tools: The company describes one agent covering Zendesk, Slack and a website with automatic sync and knowledge from solved tickets.
  • Teams distinguishing routine assistance from personal service: Default support is eesel first, then a human within a few days. Paid priority support adds a named person and same-day human replies, a different service level.

Platforms

  • Helpdesks and knowledge: Helpdesks include Zendesk, Freshdesk, Intercom, Jira Service Management, Salesforce Service Cloud and Front. Knowledge sources include Confluence, Notion, Google Docs, SharePoint, past tickets and public help centers. Most connections are described as point-and-click.
  • Ecommerce: The ecommerce agent lists Shopify, WooCommerce, BigCommerce and Magento, alongside Gorgias, Zendesk and other helpdesks.
  • Browser assistance: The Chrome side panel drafts from the open ticket and connected knowledge. A person can paste, edit or request a rework; Paste into Zendesk inserts the draft in the reply field.
  • Slack channels: The agent asks before joining public channels; naming a channel yourself counts as permission. Private channels require a person to invite it manually.

Pricing

Prices were captured on October 29, 2026. The $299 starting price is identified as USD in structured pricing data. Other amounts are displayed with a dollar symbol.

Trial, credit batches and paid access

The trial provides 100 credits for seven days, with no card and every feature unlocked. It ends at either limit and agents pause. Up to two blog posts and 20 images can be generated, consuming the same trial credits.

Monthly creditsDisplayed monthly price
500$299
1,000$499
1,500$699
2,000$849
2,500$999
3,000$1,149
3,500$1,299
4,000$1,449
4,500$1,599
5,000$1,749
More than 5,000Contact the team

Teammate includes every integration and channel, scheduled agents, reports, skills, unlimited agents and seats, and community support. Channels include helpdesk, Slack, chat bubble, email and extension.

Enterprise has custom pricing and adds a dedicated setup contact, SSO and MFA, custom data residency, HIPAA with a signed BAA, security review, DPA and CSA, plus an annual contract and invoicing. Add-ons for any plan start at $299/month for priority support and $199/month for SAML SSO with enforced two-factor authentication. The annual upfront offer is two months free, for any batch size, arranged with the team; the captured page does not display separate annual amounts.

What a credit buys

A ticket the agent works on normally uses one credit regardless of reply count. A chat-bubble, Slack or email conversation likewise uses one credit for the conversation. Scheduled runs cost at least one; generated images cost one each; a blog post costs several, including its images. Most dashboard chats are free, but a very long chat can use credits beyond its free allowance. Setup work the agent initiates itself is described as free.

Tasks consume credits regardless of outcome, according to the billing documentation. Support, content and commerce agents share the workspace's credits.

The marketing pricing FAQ says a ticket is one credit however many replies it takes and whatever it does inside that ticket, including order lookups or updates to another tool. The billing documentation says unusually heavy work, including a ticket requiring extensive research, can use more than one credit. The two descriptions set different ticket-cost boundaries.

Overage and billing changes

The marketing pricing FAQ says agents pause when credits run out unless overage is turned on with a chosen monthly cap, at $0.80 per extra credit on the next invoice. The billing documentation instead describes agents continuing on $0.80 extra credits with an initial $200 cap; setting that cap to $0 makes them pause as soon as plan credits are used. Extras are invoiced at each $100 accumulated, plus the balance at month end. Default overage and invoice timing therefore differ.

Credits reset each billing month and unused credits do not roll over. At the extra-spend cap, work already in progress finishes while new work stops. Workspace settings > Billing shows the plan, usage, extra-spend cap and invoices. An upgrade takes effect immediately, starts a new billing month with full new-plan credits and credits the unused part of the old plan; a downgrade applies at the next billing date. Cancellation is available at any time, with access continuing to the end of the current billing period. Subscriptions automatically renew unless cancelled before renewal. For an SLA missed in two consecutive months or over three months in any 12-month period, the terms specify termination upon notice and a prorated refund of prepaid fees for the remaining billing period as the only remedy.

Alternatives

  • Fin: Fin is positioned as native to the Intercom helpdesk and also as an AI agent that can be added to an existing setup, including Salesforce, Freshdesk, HubSpot and Zendesk.
  • Tidio: Tidio combines Lyro product answers and recommendations, Sales Flows that trigger conversations, and a human team that can take over. Its storefront focus overlaps with eesel's commerce agent.

These are vendor descriptions, without independent performance comparison.

Limitations

Helpdesk and store boundaries

  • Zendesk scope: Zendesk helpdesk automation can follow plain-language filters for a group, tag or language and wait up to 15 minutes before processing, allowing existing triggers and spam rules to run. Live chat takes every conversation because a customer is waiting, so its selection behaviour differs from ticket automation.
  • Attachments: The Zendesk agent reads images and PDFs alongside the ticket, up to five attachments per turn. Videos, zip files and other formats are ignored.
  • Shopify access: Quick start reads only a public storefront and cannot see orders, customers or password-protected storefront content. Shopify withholds customer names, emails, phone numbers and street addresses from eesel's app. The agent can search for orders using an email and change an address, but cannot read the stored address back. Address changes and cancellation only work before fulfilment. Stores not reconnected after the read-all-orders permission change retain a 60-day order-search cap, although order-number lookup still works.
  • Sensitive inputs: The terms require explicit written authorization for HIPAA-regulated health information, financial account numbers, government identifiers, GDPR special-category data and similar protected categories. Optional redaction does not by itself remove those contractual conditions.

The terms do not guarantee that the service will always be safe, secure or error-free, or operate without disruptions, delays or imperfections.

Data use, permissions and hosting

The company says it does not train or fine-tune models on customer data, and that AI providers process it to generate responses under API terms prohibiting training. It describes workspace data as isolated, knowledge search as limited to supplied content, and tools as limited to those enabled. Outbound requests are restricted to allowed domains. App credentials go through a secure form to its servers; the company says the AI model does not see the passwords or API keys.

Residency descriptions differ in scope. The pricing cards list EU or US data residency among the included features. The Trust Center describes production in AWS Northern Virginia, with full EU data residency available on Enterprise. It separately describes EU workspaces as stored in AWS Ireland with an EU search index. Included-card wording and the Enterprise condition remain distinct public statements.

The optional Bedrock configuration routes model calls through eesel's own AWS account and can run in the US or EU. Tools that would send content to other services, such as web search, are disabled in that configuration. AWS remains a subprocessor and the agents still run in Vercel-hosted sandboxes; this is not a move of the entire service to customer-owned infrastructure.

SOC 2 Type II was in progress at the capture date. The company gives an observation period of October 1–December 31, 2026, followed by an independent audit in early 2027 and a report under NDA once issued.

Home-page marketing also says helpdesk access introduces no new data pipeline or third-party storage. Other documentation explicitly describes stored ticket history and a search index; these are different storage descriptions.

Redaction and deletion exceptions

PII redaction applies to past helpdesk tickets synced into persistent knowledge. The toggle currently appears on Zendesk ticket settings; other helpdesks use the workspace default without their own switch. Recent workspaces default to redaction off, older workspaces default to on, and an explicit saved setting takes precedence.

Enabling redaction does not retroactively redact already-indexed tickets; a fresh past-ticket sync is needed for older material. Runtime tool calls are unaffected: a live Zendesk ticket fetched for drafting reaches the model as raw content. Articles, macros, uploaded files and other non-helpdesk knowledge sources are not covered by that redaction path.

Deletion has different published scopes and timing. The Trust Center says deleting a workspace immediately wipes live documents, search index, integrations, credentials, agents and conversation history; encrypted backups roll off within 35 days and security logs expire on a fixed schedule. The privacy policy says Customer Content is deleted within 60 days of a request after termination, with some information retained for legal obligations, disputes or agreement enforcement. These are different deletion scopes, not immediate removal of every copy.

FAQ

Q1. Can it answer customers in other languages?

The company says the helpdesk agent supports more than 80 languages and answers in the customer's language using multilingual ticket history. This is a vendor statement, not a per-language quality measurement.

Q2. What happens if the redaction service fails?

The documented sync fails closed: tickets that cannot be redacted are skipped rather than indexed raw, then retried on the next sync. For redaction, the company says the redacted version replaces the original before database persistence or search indexing. The live-fetch exceptions still apply.

Q3. Can a paid workspace be deleted directly?

Only the Owner can delete the workspace, and a paid plan must be cancelled first; otherwise Delete workspace is disabled. Deletion is permanent and removes agents, settings, connected apps, knowledge and past chats. There is no separate account-deletion path. Plans purchased through Atlassian Marketplace must be cancelled there.

Q4. Can the free trial be reused for production work?

The terms describe the trial as genuine evaluation, once per individual, workspace and organization, and prohibit production workloads, resale and bulk-output extraction without intent to subscribe. The standard seven-day trial may be extended once for another seven days, up to 14 in total, subject to the provider's communicated usage limits.

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