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Canny

Bring customer requests, conversations and votes together, organize them into ideas, and share progress through a feedback portal and changelog.

Business ToolsProductivity#Automation#Project Management#Team Collaboration
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Nov 12, 2026
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Nov 12, 2026
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What is Canny?

Canny is an AI-powered customer feedback management platform for collecting requests, organizing ideas and communicating product progress. A team can bring feedback from its customer conversations together with requests and votes submitted through a feedback portal. It can then organize that input into internal ideas and show customers selected updates through a public-facing post, roadmap or changelog.

Core features

Capturing requests

  • Customer portal: Customers submit feature requests and vote for the ones they want. A portal post gives them a place to follow a request and discuss it with the team.
  • Connected conversations: Canny can capture feedback from Gong, Intercom and Slack, as well as directly through its portal. Autopilot scans conversations, reviews and transcripts to identify feedback.
  • Deduplication and summaries: Autopilot flags likely duplicate posts and suggests merging them. With automated actions enabled, it can merge new duplicates into existing posts. Smart replies are intended to collect further detail on a post; comment summaries surface themes in a discussion.
  • Roadmap and updates: The public product roadmap can show which requests are planned or in progress. The changelog gives customers release notes about what has shipped.

Automatic capture has a source-specific starting window. When a customer communications integration is first connected, Canny processes closed conversations from the previous 30 days. When a review integration is connected, it processes reviews from the previous 60 days. These are windows for the named source types, not a promise that every historical conversation or review is imported.

Autopilot offers manual review and automated action modes. Enabling automated actions changes the Autopilot tab from an approval queue to an audit log. In that mode the team can inspect actions taken after automation; in the manual flow it reviews proposed actions. The choice changes where human review occurs in the process.

Ideas, posts and context

Canny Ideas organizes internal work using Groups, Ideas and Insights. A group can represent an area of a product, while an idea can describe a feature or task and sub-ideas can break it into smaller pieces. Groups and Ideas each support up to three levels of nesting. An Insight records customer interest in an Idea or adds context to it. Canny admins can add Insights directly to an Idea. Feedback extracted by Autopilot from connected sources can also become Insights.

A portal post and an Idea serve different audiences. Customers can vote and comment on the portal post. The Idea is an internal record where the team can keep context and scoring. With Ideas enabled, Autopilot creates internal Ideas rather than public actions unless the team enables publication in settings. This gives the team a boundary between incoming signals and what customers see.

Optional status syncing lets an admin map Idea statuses to post statuses. When that mapping is enabled, a change to one can update the linked record; a team that keeps status independent retains separate internal and portal states.

Customer context and prioritization

Once Canny knows who gave the feedback and which company they belong to, the team can segment feedback by that context.

The Customer Requests report is available on Pro, legacy Growth and Business. It brings company-related request data into a report that can show which customers are associated with a feature. The report's Total Opportunity Value shows the combined potential revenue tied to a request, using data from Salesforce or HubSpot. Those CRM connections require Business. The report can still run without them, with its opportunity-value fields empty. A feedback count alone cannot establish how much potential revenue is tied to a request.

Guide

Choosing an intake route

A team can embed a Canny board in its own app using the SDK. With Identify, users already signed in to the app are signed in to Canny automatically, and their posts and votes are tied to customer records.

For a tool with Zapier support, a trigger such as a new conversation can send feedback through Canny's Send to Autopilot action. Canny's Zapier integration is available on Pro, legacy Growth and Business. The API can send a structured post directly. It can also send raw text for Autopilot to extract feedback. In this workflow, the API handler can create or update the user so the feedback is attributed to the right person. A browser extension lets the team capture feedback manually from a web page. CSV import is suited to a one-time migration rather than ongoing syncing.

The MCP server provides another way to work with feedback from a connected assistant. An assistant works only when it is run; an API or Zapier workflow is a separate choice for material that should be sent as it arrives. The methods can coexist: an embedded board serves people actively submitting feedback, while connected sources collect requests from conversations that occurred outside the portal.

Preparing account context

When Canny captures feedback from a connected source, it can create a user profile from the details that source supplies. Teams can send user data through the SDK with Identify, Segment or the API, and use those routes to associate companies with users. Canny matches users by email address and user ID. If those identifiers do not match, for example because of a missing ID or a misspelled email, Canny can create a separate record.

Salesforce or HubSpot sync can attach selected fields to matching user and company profiles. These fields can include monthly recurring revenue, renewal dates and account owner, giving the Customer Requests report account context.

Use cases

Public request collection

A product team can use a public board to collect feature requests and let customers vote. Public boards are visible to anyone with their URL. This suits a feedback program where a team wants a shared place for customers to see and discuss requests; visibility is an explicit part of the choice.

Private boards are available on all Canny plans and are visible only to admins. Custom-access boards restrict visibility to selected people. The custom-access option is available only on Pro, Business and the legacy Growth plan.

Feedback from existing conversations

Support or sales teams can collect requests already appearing in connected conversations. Autopilot scans those sources for potential feedback, and Ideas can hold the resulting internal record. The feature is useful when requests are not confined to a customer who deliberately visits a board, while the source backfill windows limit how far the first connection reaches.

Communicating progress

Every plan includes a public roadmap and a changelog. On the public roadmap, users see posts only from boards they can access. The team can also send email when a request changes status. When changing a status from the portal, the team can email people whose feedback was recorded internally and who have an Insight on that Idea, even if they never voted on the portal. A voter without access to a private board does not receive its status change email, so board visibility also affects who can receive that update.

Who is it for

  • Product teams that need a shared way to organize requests, connect customer context to ideas and communicate priorities. The hierarchy and optional status mapping are particularly relevant when internal planning and the customer-facing portal need different levels of detail.
  • Support and customer success teams that receive feature requests in conversations and need to attach those requests to people or accounts. Connected sources and manual capture provide alternatives to asking every customer to create a portal post.
  • Small teams starting a feedback program that can work within the Free plan's 25 tracked-user limit and do not need a custom domain or subscriber changelog emails. Unlimited posts and boards should be read alongside that user limit.
  • Teams with CRM-based account workflows that want customer data and context about potential deals alongside requests. The Business plan is the relevant plan boundary for Salesforce and HubSpot CRM connections; Pro's report availability does not itself include those connections.

Canny does not allow fully anonymous feedback on public boards, so it may be a poor fit for a team that requires anonymous voting. Anyone with a public board URL can view that board.

Platforms

On Free, the board is accessible through the Canny portal subdomain or the embedded Canny widget. Pro also includes custom domains.

Canny's MCP server supports AI clients including ChatGPT, Claude and Cursor. The MCP setup guide lists current Free, Pro and Business plans and requires the updated experience with Ideas. It says legacy plans see an unsupported-plan message when connecting and directs them to live chat for access. An Owner must set up the workspace's first connector. The billing guide says Free can connect only Feedback and Notification integrations, while listing MCP connectors under Pro. An MCP launch announcement says Pro and above for teams in the Ideas beta. These sources differ on Free access; actual workspace behavior has not been tested. The MCP setup guide says Managers and Contributors can authorize their own connectors after that first connection. The Admin roles table also lists Contributor access within the role's permissions. The Ideas overview's permissions table marks MCP as unavailable to Contributors. The pages disagree on Contributor access, and actual access in a workspace remains unverified. The tools each teammate can use depend on their Canny role permissions.

The pricing comparison lists unlimited Autopilot sources, including Intercom and Zendesk, for Free, Pro and Business. Autopilot's help article says Intercom and Zendesk count toward a plan's integration limit while some other sources do not. The help article does not name a current tier with a source cap, so the two pages give different descriptions without establishing what a specific workspace can connect. The billing guide separately describes Autopilot credit caps for legacy Starter and Growth.

Pricing

Canny listed Free, Pro and Business plans when checked on November 5, 2026 UTC. Paid Starter and Growth subscriptions created before May 9, 2025 remain on legacy tiers; the current plan details below do not necessarily describe those subscriptions.

PlanListed priceTracked usersSelected plan boundaries
Free$0 per month25Unlimited feedback and boards; up to five owner or manager admins; no custom domain or subscriber changelog emails
Pro$99 per month, or $948 per year for 100 tracked users100 and higher paid tiersIncludes custom domains, subscriber changelog emails and project management integrations
BusinessCustom pricingCustomCRM integrations and enterprise-oriented options; quote required

A tracked user is anyone with a post, vote, or comment attributed to them. That includes feedback submitted by the person and feedback attributed by an admin or Autopilot. Unlimited feedback means the number of feedback items is not capped, while the Free plan still limits the number of tracked users.

Paid plans allow a monthly spending limit. Canny's pricing FAQ says that without a limit, exceeding the tracked-user limit triggers an upgrade to the next tier and a prorated charge for the remainder of the billing period. When a spending limit is reached, Canny stops tracking feedback from new users. The checked pricing FAQ and billing guides do not specify what happens when a Free account with no payment method exceeds its limit.

Renewal and refunds

Subscriptions renew automatically unless canceled by the customer or Canny, according to the terms. The terms permit cancellation of renewal by contacting support. The help center limits Billing access and billing-change requests through support to Owners. It describes a cancel option at the bottom of Billing and continued service through the current billing cycle. Business customers are directed to their account manager or support to discuss changes or cancellation.

The terms say that if billing information was provided when signing up for the trial, the selected subscription will be charged automatically at the end of the trial unless canceled.

Certain subscription refund requests may be considered case by case at Canny's discretion. The terms do not establish a general automatic refund entitlement or a fixed refund window in that passage. The practical distinction is between stopping a future renewal and obtaining a refund for a charge already made.

Alternatives

Canny's Free and Pro tiers are measured by tracked users associated with feedback. Productboard prices by the number of makers in a workspace. Productboard Business requires at least five makers and includes 25 contributor seats. Contributors submit feedback and collaborate without counting toward the maker limit. A team comparing the products is counting people associated with feedback in Canny and maker seats in Productboard.

Limitations

Access and feature boundaries

Posts and Ideas have a one-to-one relationship: multiple posts cannot be linked to the same Idea. A team working with related customer-facing posts needs to account for this limit when organizing its internal hierarchy.

The Free plan excludes custom domains and subscriber changelog emails. Free does include other types of email, so that restriction should not be read as a blanket absence of all notifications. Pro does not offer CRM integration as a standalone add-on; that capability is reserved for Business.

Customer data and rights

Customer data may include end-user names and email addresses. Canny says it processes Customer Data for purposes set forth in the agreement for providing the service. The privacy policy states that information provided by users outside the United States is transferred to and processed in the United States. The content of a connected conversation may therefore carry its own sensitivity even when the resulting feedback is used for product planning.

The privacy policy describes requests to access, correct or delete personal data and a data portability right, subject to the conditions in the policy. The policy says Canny may ask people to verify their identity before it responds to those requests.

Users retain rights in content they submit, post or display through the service. Under the terms, posting content through the service grants Canny a license to use, modify, publicly perform, publicly display, reproduce and distribute it on and through the service. When posting content, users represent that they own it or have the right to use it and grant that license. The checked privacy policy, terms and AI overview do not state whether customer content is used for model training; that observation is limited to those documents.

FAQ

Q1. Can a reply to a status email be added directly by email?

A direct reply to a status email is not recorded as a Canny comment. The recipient can use the Reply button in the message to add a comment.

Q2. What happens when multiple Idea statuses map to one post status?

For post-to-Idea syncing, Canny uses the Idea status that appears first in the list when several Idea statuses map to the same post status.

Q3. Is there an age condition for an account?

The terms say account creators must be above 18. The privacy policy separately says the service does not address children under 13; the two statements describe different scopes.

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