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Arcads

Create video and image ads from scripts, product photos and prompts. Arcads combines AI actors, model selection, reusable workflows and a conversational ad agent.

Video GenerationAI Marketing#Content Creation#ai video ads#ai avatars
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Freemium
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Oct 29, 2026
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arcads.ai
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Arcads Product Information

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Freemium
Published
Oct 29, 2026
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arcads.ai
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What is Arcads?

Arcads creates AI video ads and images in a workspace combining models, AI actors, workflows and an agent. Inputs include scripts, product images and prompts; tools share one credit balance.

Arcads is developed by FRESHR, a French company registered in Rouen. It advertises over 1,000 actors and custom avatars. The company says library actors consented and are paid for their likeness; customers supplying other people’s images or voices have separate authorization obligations.

Core features

  • Model selection: Arcads lists Seedance 2.5 as the default video model, alongside Veo 3.1 and Kling 3.0 Pro. Image choices include the default Nano-Banana Pro, GPT Image and Seedream.
  • Talking actors: Arcads 1.0, Audio-Driven and OmniHuman 1.5 provide actor-video options. Talking actors support 74 languages with accents; Translate Video offers 176 language and accent options.
  • Self-cloning: Pro can reproduce appearance and voice from a reference video. Requirements include at least two minutes of continuous speech, a fully visible face and one take without cuts; about two minutes thirty seconds is recommended. Rights and permissions still govern the resulting actor.
  • Mark, the agent: A plain-language brief lets Mark select models, generate ads and edit on a timeline. Editable brand memory in the Brain panel stores products, voice and audience. Custom Instructions of up to 2,000 characters apply to every message; presets control tone, default resolution and checks before edits.

Mark chat turns cost credits by token usage; generations use normal tool credits. Studio offers direct controls, while Workflows repeats a pipeline.

Guide

Building a reusable production pipeline

A workflow connects assets, models and tools on a reusable canvas:

  1. Open New workflow in the left sidebar.
  2. Describe the goal, open a library template or add nodes manually.
  3. Add the input script or product image, then connect the model and tool nodes in the order they should run. Video-model nodes accept start and end frames.
  4. Run the pipeline from the launch panel, which displays the total credit cost before it starts.

Each node uses its standalone model or tool’s credits. Workflows are included on Creator and above and in the trial; the launch panel displays the total before a run.

Use cases and production examples

Advertising variations across actors and markets

A documented workflow example turns one script and product image into 20 UGC videos across ten actors and two languages. It can add captions, translations and resized versions and send results to Google Drive or Dropbox.

AI UGC uses a synthetic presenter in a creator-style ad.

Product demonstrations from existing images

AI Unboxing turns a product image into first-person or creator-style footage in a selected background. Formats include unboxing, product reveals and creator POV shots without shipping to a presenter.

App showcases can use a non-talking actor presenting a screenshot or a talking actor built from an image holding the app. The talking route uses the screenshot to generate a starting image, then video.

Who is it for

  • Agencies: Arcads targets paid-social agencies serving several brands, especially frequent or multilingual creative. Brand spaces contain each client’s projects, folders, workflows, agent conversations and brand memory.
  • Production teams: Pro and above include team seats. Custom actors are workspace-private, but members see all brands and content. Only the owner manages plans, payments and API keys. Brand spaces do not isolate member visibility.
  • Professional buyers: The terms describe clients as legal entities acting through authorized people and professionals acting within their business activity.

Arcads distinguishes AI variations from campaigns needing a real customer’s experience or a creator’s following: AI actors do not post to an audience. Its proposed use of Replace Actor or Translate Video on creator footage requires the creator’s permission.

Platforms

  • Web workspace: The terms specify a computer, a good internet connection and Google Chrome for the hosted platform.
  • MCP clients: The documented connection supports clients such as Claude Desktop. It requires an Arcads account and active subscription with credits; generation fails without them.
  • API: Documentation covers creating products, managing scripts and generating videos programmatically. The plan guide places the public API on Pro and above, while MCP access is included on every plan.

Pricing

Plans and feature access

Arcads uses a monthly credit pool shared by its models and tools. The public pricing guide lists these standard allowances, as captured on October 28, 2026:

PlanCredits per monthAt the credit limitUnused credits
Starter8,000Generation stops; upgrade offer opensReset each cycle
Creator16,000Generation stops; upgrade offer opensReset each cycle
Pro48,000Extra usage billed on the next invoiceRoll over
Scale96,000Extra usage billed on the next invoiceRoll over
Business192,000Extra usage billed on the next invoiceRoll over
EnterpriseCustomCustomCustom

The guide puts monetary prices in the app and lists monthly or yearly billing, with 20% off yearly. It warns that accounts may use different rates or plan sizes. These allowances are not a monetary quote.

Every plan includes all models up to 4K, Mark and MCP. Creator adds Workflows, background removal and AI captions. Pro adds the public API, team seats, custom actors, ElevenLabs voices, free voice cloning and image upscaling, plus Slack and calls with the team.

Limited-time Studio promotion

As captured on October 28, 2026, a banner advertises seven days of unlimited Seedance 2.5 generation in Studio for subscribing before the offer ends, subject to fair use. This model-specific promotion is distinct from the 72-hour trial.

The terms define promotional “unlimited” as avoiding consumption of subscription credits, using a separate allowance. “Unlimited” does not promise speed, priority or concurrency; offer conditions set surfaces, resolution and duration. Workflows, the agent, API and MCP consume normal credits outside the specified promotional surfaces. Fair-use rules allow proportionate delays or restrictions without prior notice for automated, excessive or disruptive use, with support review available.

Unless offer conditions override them, promotions allow one grant per client and cannot stack with discounts. Promotional credits expire, cannot transfer, roll over, be refunded or carry into an upgrade. Subscription refunds may deduct consumed promotional value at the app’s credit price. Offers may change or end without subscription compensation; already granted usage periods remain protected except for prohibited conduct. Normal credit charges resume afterward.

How generation consumes credits

The pricing guide lists Arcads 1.0 at 800 credits for up to two minutes, and Audio-Driven or OmniHuman 1.5 at 800 per started minute. A custom actor is 1,600 once; a voice clone is 80, free on Pro and above. An eight-second Veo 3.1 clip costs 800; translation costs 240 per started thirty seconds per language.

Paid plans include up to 100 free standard-resolution images per rolling 24 hours, then typically 8–32 credits per image. Trial daily free images are excluded. Trim, Stitch, Merge Layers, Resize, Text Overlay and Change Voice are listed at zero credits; their source generation has its own cost.

An earlier credit breakdown, captured on October 28, 2026, listed Arcads 1.0 at 800 per minute per actor, with upward rounding, and Animate Actor and Replace Actor at 800 each. The current pricing guide lists Arcads 1.0 at 800 for up to two minutes and Animate Actor or Replace Actor at 500 each. The guide says the Generate button shows each account’s applicable charge.

Upgrades charge the new plan immediately, add its credits and reset the billing date. Daily, weekly or monthly spending limits stop generation when reached. The pricing guide describes uncapped, non-expiring rollover for Pro, Scale and Business; the credit-purchase article conditions accumulation on an active subscription. The help cancellation description loses unused credits at cycle end.

Trial and cancellation

The trial includes 1,000 generation credits and runs exactly 72 hours from completed sign-up. A required card is saved with a verification hold, without a trial charge. Studio, Workflows and the agent are unlocked. Cancellation ends access immediately; otherwise Starter is charged automatically after the trial.

Using all 1,000 credits early brings up paid-plan selection. Choosing Starter, Creator or Pro then charges the saved card, even before the trial clock expires. The trial FAQ says cancellation preserves the account, projects and custom actors for later reactivation with the same email login. A reminder email is described as arriving 24 hours before the scheduled trial end.

The FAQ describes Settings, Billing, Manage subscription cancellation at cycle end, or support for custom plans. The terms separately require notice through workspace support no later than 72 hours before the current period ends, and downloading videos to keep before access ends. These are different published procedures and deadlines.

Cash refunds and credit reimbursement

  • Unused billed period: A full refund requires zero generation credits used in that period and a request within thirty days of the charge.
  • First-charge change of mind: Conditions are no credits used, a request within 24 hours of the first charge and a first courtesy request. For a trial-end charge, zero post-charge subscription credits and a request within 24 hours may qualify for a one-time courtesy refund; trial credit use does not count.
  • Upgrade for a feature: A lower-tier charge can be refunded after buying it and upgrading for a specific feature, if requested within seven days of upgrade. Carried lower-plan credits are deducted from the new balance.
  • Generation errors: Credits may be restored for confirmed platform or system errors, case by case, within thirty days of the affected generation. Poor quality, lip sync, accents or creative mismatch alone do not qualify. Reimbursement restores credits rather than cash.

The policy makes thirty days from the charge or affected generation a firm outer request limit, without exceptions. Approved cash refunds typically return to the original payment method in five to ten business days; that processing period starts after approval.

Arcads alternatives

  • Creatify: Its vendor presentation combines an ad agent with URL-to-video, avatars, image ads and ad cloning. This overlaps with Arcads for product, app or service advertising production.
  • Synthesia: It presents script-based avatars, documents or prompts to video, dubbing and translation, with team uses including learning and development, HR and sales enablement. Its business communication emphasis differs from Arcads’ ad variations and product demonstrations.

Limitations

Output quality and truthful advertising

  • Unboxing fidelity: Transparent packaging and reflections may reduce realism; packaging text may render inaccurately, dimensions may vary and complex scenes may warp. Backgrounds are limited to the preset library.
  • Synthetic testimonials: AI actors must not be presented as real or verified customers. Arcads instructs users to base testimonial scripts on real customer feedback and follow advertising-platform rules; a generated presentation does not establish actual purchase or endorsement.
  • Content rules: Restrictions apply to all plans and actor types, including Pro, and prohibit adult sexual content/products, political campaigns or discussion, harmful content and creator image or voice cloning.

Video licenses and human likeness

The terms grant a worldwide, nonexclusive, personal, nontransferable video license, subject to supplied elements and restrictions, including commercial distribution and exhibition. Exclusivity is not guaranteed. Permitted edits are limited to cropping, music, text, subtitles, emoji, B-roll, GIFs, sound effects, format changes and the customer’s name or logo; other modifications require written approval.

Catalog Video Model provisions prohibit prejudice to the creator’s dignity, integrity and moral rights, and cloning or modifying their image or voice. Creators can restrict fields or uses. This additional set explicitly excludes Client Video- and Prompt-created videos; general restrictions still apply.

A creator withdrawal may require deleting affected videos everywhere within the requested time. For breach of the applicable Video Model license, the terms provide thirty calendar days from written notification to remedy and regularize; failing that, a €500,000 indemnity per breach applies, without prejudice to additional damages. Delayed deletion after withdrawal carries €100 per day. These are conditional contractual provisions, not a standard usage fee.

Customer scripts, prompts, videos and integrated elements remain customer property. The customer nevertheless grants FRESHR a free worldwide license including AI-model training to improve its services and promotion of the service.

The self-cloning article also advertises unnamed recognizable US personalities being turned into talking actors; that passage does not identify them or state their authorization status.

The customer warrants necessary rights when a video features or includes the voice of a celebrity or minor, and must obtain personality-right authorizations for people in uploaded videos covering both customer and FRESHR uses. The person’s limitations must be respected and protective measures may not be bypassed. Cloning availability does not establish consent.

Personal data and connected accounts

The privacy policy describes client personal-data processing under the GDPR and French law. Categories include identity, professional, order, login, browsing, location, support-call, financial and card data.

For account services, personal data lasts for the account and connection logs for ten weeks. After two inactive years, an account is deleted if no response arrives to a reactivation email; data may additionally be archived for evidentiary purposes for five years. The policy states AWS hosting in the EU but permits transfers outside it through processors and integrations under stated GDPR safeguards. Processors include AI, lip-sync and voice providers.

Optional Google Drive and Dropbox data is excluded from sale, advertising and generalized AI/ML model development, improvement or training. Those exclusions cover integration data, not all supplied prompts and uploads.

TikTok for Business metrics are cached for up to two minutes without database storage, while imported ads can be analyzed by AI providers. Each video upload needs specific approval. The integration does not create, edit, pause or delete campaigns, ad groups or ads, or change budgets/billing. Disconnection deletes the token and stops access; imports remain until deleted or workspace deletion, and uploaded videos remain on TikTok.

FAQ

Q1. Does Arcads include a permanent free plan?

The documented offer is a card-required 72-hour trial with 1,000 credits, converting to Starter unless cancelled.

Q2. Can an AI actor be used as a real customer testimonial?

No. Arcads prohibits presenting a synthetic actor as a real or verified customer.

Q3. Are unused credits the same as refundable money?

No. Rollover, subscription cash refunds and restored credits for generation errors have separate conditions.

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